Vice President of New Customer Growth

Sr. Director/VP of New Customer Growth & Social Commerce

About The Role

As the VP / Sr. Director of New Customer Growth & Social Commerce (reporting to the CGO), you will lead Beam’s growth engine into a new era of innovation and scale. You will be the architect of a system that merges traditional performance excellence with the exploding world of social commerce.

This role is built for a "player-coach" who is obsessed with growth—not just by looking at CAC, but by evolving our measurement into a robust balance of incrementality and halo effects to understand how D2C spend drives growth across Amazon and other marketplaces. You will lead a high-performing team to scale channels from six-figure test budgets to $1M monthly powerhouses, ensuring Beam remains at the forefront of the collapsing line between community and commerce.

What You’ll Do

• Lead the Growth Vision: Oversee the DTC performance of Beam’s rapidly growing business, maximizing sustainable results across Paid Digital, Influencer, TikTok Commerce, Search, Podcasts, TV/CTV, and Affiliate.
• Master Omni-Channel Measurement: Drive sales through effective distribution frameworks while deepening the organization's understanding of how to balance marginal returns and D2C-to-marketplace "halo" impacts.
• Innovate Social Commerce: Architect the strategy for TikTok Shop and creator-led performance, turning emerging social channels into durable growth engines.
• Drive Creative Strategy: Derive impactful insights from high-velocity performance creative testing and leverage them to continuously improve efficacy across the full funnel.
• Operationalize AI & Tooling: Identify and deploy the best ways to leverage AI throughout Growth Marketing to drive speed, accountability, and scale.
• Collaborate at the Enterprise Level: Act as a strategic partner to Creative, Data, Finance, and Product to ensure growth efforts align with broader business objectives and long-term demand creation.
  
  

Who You Are

• The Scaler: Proven track record of driving a D2C brand past the $100M mark with complex omni-channel distribution strategies.
• The Architect: A first-principles thinker who has successfully scaled multiple channels from sub $250k monthly budgets to $1M per channel.
• The Analytical Expert: Deeply familiar with attribution models, marginal ROI, and MMM. You know exactly when and how to deploy incrementality testing to make real-time investment decisions.
• The Talent Magnet: 8–10 years of experience in growth marketing, with 3 years of excellence in recruiting and developing world-class teams.
• The Growth Visionary: You are consistently at the forefront of leveraging AI and new tooling to optimize processes and remove bottlenecks.
• The Player-Coach: You possess the executive presence to influence the P&L at the enterprise level, but you aren't afraid to roll up your sleeves to conduct a performance deep-dive or refine creative strategy.
  
  

Location & Benefits:

Boston, MA or New York, NY (Hybrid, 3 days/week in-office)

We Offer

✔ Fully covered medical benefits dependent contributions

✔ Unlimited PTO

✔ 401k with up to 4% match

✔ “Work from Anywhere” bank

✔ Wellness stipend for health & fitness

✔ Commuter benefits

These are the Values that Guide our Decisions in the Business:

People First

We take care of ourselves, our teammates and our customers equally

Constant Improvement

Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business

Transparent and Open Communication

Say it straight or it comes out crooked- respectful and direct communication always

Ego is the Enemy

Always stay humble, hungry, and curious

Think Like an Owner

How are my actions or this moment going to affect the big picture?

Risk Taking

Make informed bets and emotionally move on from the ones that don’t work

Creativity and Rapid Iteration

Think big, fail fast and inexpensively