MARKETING AND SOCIAL MEDIA COORDINATOR

MARKETING AND SOCIAL MEDIA COORDINATOR

Beacon Orthopaedics & Sports Medicine, an OrthoAlliance Partner Practice

Department: Marketing

Office Locations: Based in Cincinnati with travel to other locations

Responsible To: V.P. of Marketing and Director of Marketing

Position Summary:

The Marketing and Social Media Coordinator develops and implements the organization's social media strategy, and supports various integrated marketing efforts for OrthoAlliance and partner practice needs. Develops and maintains online content that attracts attention, generates interest via campaigns, and is easily shared with social networks. Implements tools to manage content calendar, collaborate with vendors, collect and utilize metrics and to enhance traffic and engagement with a social network. Monitors, posts to, and analyzes social media and digital channels to build a community of followers and enhance interaction with OrthoAlliance and our partner practices. Leads social media communication projects that support and enhance the organization's brand and operations. Manages relationships with external creative partners. Assists where can and needed with outreach marketing and events. Role can be based out of Cincinnati with remote option – and onsite presence for required team meetings and reviews as requested.

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Essential Duties and Responsibilities

• Develops and implements Beacon Orthopaedics & Sports Medicine social media strategy
• Monitors, posts to, and analyzes social media channels to build a community of followers and enhance interaction on our sites
• Prepares social media content to support our brands in alignment to overall content calendar, PR, and additional media led throughout other team members and practices
• Supports various integrated marketing and campaign efforts not only through social media, but content, performance metrics, web, and occasional outreach or events
• Manages and collaborates with external creative partner to develop social media calendars aligned with organization’s digital marketing strategies.
• Adjusts posts and social media plan to facilitate latest social media trends.
• Responds to all social media reviews, posts, and ratings utilizing reputation management platform
• Assists with service recovery in regards to social media interactions.
• Tracks efforts to ensure revenue growth
• Assists marketing team as needed through teamwork across OA and practices
• Other duties as assigned, and support with various marketing campaigns, creative, and outreach as arises

Qualifications

• The ability to manage multiple projects and priorities simultaneously and efficiently while meeting deadlines
• Strong organizational and time management skills
• Excellent communication and interpersonal skills
• Strong written and verbal communication skills
• A deep understanding of social media platforms, including their respective strengths and weaknesses (Instagram, Facebook, Tik Tok, LinkedIn, Twitter, etc.)
• Strong storytelling and presentation skills
• Ability to review data and translate into insights
• Strong attention to detail
• Team player, builder, and positive culture cultivator
• The ability to execute tactical and strategic direction with independent judgment
• Proficiency with Microsoft Office, Adobe Creative Suite, and Hubspot
• The ability to develop big ideas and bring them to fruition
• A high level of critical thinking ability and curiosity
• Design fluency coupled with excellent typography and visual design sensibilities

General

• Attend department, clinic or company meetings as required
• Demonstrate sound judgment by taking appropriate actions regarding questionable findings or concerns
• Consistently work in a positive and cooperative manner with fellow staff members.
• Consistently demonstrate ability to respond to changing situations in a flexible manner in order to meet current needs, such as reprioritizing work as necessary.
• Demonstrate knowledge and understanding of all company policies and procedures.

Core Values

• Communication: Verbal and written communications are effective in soliciting and conveying information. Information is clear, concise and timely.
• OrthoAlliance Policies: Consistently adheres to OrthoAlliance Policies and Procedures (i.e.: including but not limited to: appropriate cell phone and computer usage, dress code, etc.). Also follows all OSHA and HIPAA regulations.
• Teamwork: Demonstrates teamwork within department and with company contacts. Allows for flexibility in how work is accomplished. Treats others with respect and dignity.
• Initiative: Takes initiative in routine situations and proceeds when appropriate. Learns new processes, procedures and technology as needed. Makes decisions with integrity.
• Patient Care/Customer Service: Responds to patients and coworkers in a friendly and professional manner. Anticipates patient needs, patients always come first.
• Dependability: Consistent pattern of good attendance and punctuality. Employee can be relied upon to meet work schedule and complete duties.

Education and/or Experience

• A bachelor’s degree or equivalent experience, preferably in marketing, advertising, business, or related field
• Experience in developing and executing social media and communication strategies and campaigns, healthcare experience preferred
• Experience working with and managing external creative partners and vendors
• Understanding of marketing and expertise with how to properly drive awareness and engagement across various marketing platforms and campaign initiatives

Physical Requirements

• Physical requirements for the position include the ability to frequently hear and communicate orally, see up close and at a distance, read and comprehend, stand, sit, walk, reach, handle, and/or feel objects. Must be able to climb, pull, push and kneel. Maximum unassisted lift = 50 lbs. Average lift 25-50 lbs.

Education

• Bachelors or better in Marketing or related field

Behaviors

• Team Player: Works well as a member of a group
• Functional Expert: Considered a thought leader on a subject
• Dedicated: Devoted to a task or purpose with loyalty or integrity

Motivations

• Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
• Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business