Hospice Liaison/ Business Development

Job Title: Hospice Liaison / Buisness Development- Hospice

Job Type: Full Time

Job Location: McKenzie, TN

We are looking for a Hospice Liaison to join our Hospice team. Come make a difference in the McKenzie area and surrounding communities! At Beacon Hospice, our employees enjoy:

• Opportunities to build trusted relationships and connections while providing care to patients.
• To be valued and respected by patients and their families.
• A sense of security, incredible team support, and flexibility for work-life balance.
• Leadership development opportunities – we value internal advancement in areas of interest to our employees.

ESSENTIAL RESPONSIBILITIES AND DUTIES INCLUDE BUT ARE NOT LIMITED TO THE FOLLOWING:

• Generates business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
• Contacts, prepares and conducts sales and educational presentations for physicians, businesses and local community groups regarding hospice services and benefits.
• Assists the Director of Business Development in establishing agency volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Exceeds client and internal expectations by providing daily communication and creative solutions to problems and bringing a positive attitude.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Documents all physician office visits, referral source visits, follow ups, phone calls and gifts. A minimum of 50 documented quality interactions per week.
• Ensures all communications, messaging and branding is aligned with the agency culture.
• Builds and monitors community, customer, payer, and patient perceptions of the agency as a high quality provider of services.
• Strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the agency.
• Monitors and reports cost effectiveness of marketing efforts.
• Other appropriate services and special projects.

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

QUALIFICATIONS & REQUIREMENTS FOR THE POSITION:

• Bachelor's degree in Marketing, Business Administration, or related field. Master’s Degree preferred.
• At least three (3) years of experience in health care marketing, preferably in hospice care operations.
• Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain relationships in the community.
• Ability to market and communicate with tact and empathy with customers and community members.
• Able to maintain an organized approach to territory management and work with limited supervision.
• Current Driver’s License, vehicle insurance, and access to a dependable vehicle or public transportation.

PREFERRED KNOWLEDGE AND SKILLS:

• Excellent time management and problem-solving skills.
• Must have outstanding verbal and written communication skills.
• Demonstrates strong negotiation and public relations skills.
• Must be self-motivated and able to work independently while being collaborative and able to work as part of an interdisciplinary team.