Personal Training Coord (BHF)

Reports to director is responsible for driving personal training sales, performance, revenue generation, and meeting revenue goals. Oversees personal training operations, trainer development, and client retention.

MISSION, VALUES and SERVICE GOALS

• MISSION: We deliver outstanding care, inspire health, and connect with heart.
• VALUES: Trust. Respect. Integrity. Compassion.
• SERVICE GOALS: Personally connect. Keep everyone informed. Be on their team.

Key Responsibilities:

• Design, implement, and evaluate personal training programs aligned with facility goals and member outcomes.
• Collaborate with the Membership Office to align staff processes and enhance member intake and retention.
• Drive revenue growth through goal setting, performance tracking, and promotional strategies.
• Manage all aspects of personal training including evaluations, client initial assessments and billing related to one-on-one or small group sessions.
• Collaborate with Membership Office and other coordinators/managers to streamline new member intake and improve conversion to training services.
• Recruit, onboard, supervise, and evaluate personal trainers; oversee scheduling, payroll, incentive pay submission.
• Monitor and confirm appropriate accreditation of person trainers.
• Conduct sales training, customer service development, and annual performance reviews.
• Collaborate with marketing and other coordinators for campaigns specific to personal training and new member onboarding.
• Track and analyze KPIs including revenue, client retention, session utilization, and trainer productivity.
• Track and communicate retention metrics and lead initiatives aimed at improving performance and member engagement.
• Conduct regular in-service training to ensure safety, quality control, and adherence to best practices.
• Assist in finding coverage for applicable member-facing services (PT sessions, IA’s, Classes, etc.) or sub when no other coverage is available.
• Complete any additional tasks as assigned.

ORGANIZATIONAL RESPONSIBILITIES

Associate complies with the following organizational requirements:

• Attends and participates in department meetings and is accountable for all information shared.
• Completes mandatory education, annual competencies and department specific education within established timeframes.
• Completes annual employee health requirements within established timeframes.
• Maintains license/certification, registration in good standing throughout fiscal year.
• Direct patient care providers are required to maintain current BCLS (CPR) and other certifications as required by position/department.
• Consistently utilizes appropriate universal precautions, protective equipment, and ergonomic techniques to protect patient and self.
• Adheres to regulatory agency requirements, survey process and compliance.
• Complies with established organization and department policies.
• Available to work overtime in addition to working additional or other shifts and schedules when required.

Commitment to Beacon's six-point Operating System, referred to as The Beacon Way:

• Leverage innovation everywhere.
• Cultivate human talent.
• Embrace performance improvement.
• Build greatness through accountability.
• Use information to improve and advance.
• Communicate clearly and continuously.

Education and Experience

• Bachelor’s degree in Exercise Science or related field required; master’s degree preferred.  Minimum of five years of fitness industry experience, preferred experience in a supervisory or management role.

 Knowledge & Skills

• Proven background in sales and marketing, ideally within the health and fitness industry.
• Comprehensive knowledge of exercise science, group fitness, personal training, and wellness programming.
• Understanding of marketing principles, member motivation, and safety protocols.
• Strong interpersonal, leadership, and communication skills.
• Commitment to health and fitness lifestyle and practices.
• Proficiency in standard office and fitness software applications.
• Ability to travel between Beacon Health & Fitness locations as needed.

Working Conditions

• Primarily works in a fitness facility and office setting.

Physical Requirements

• Must have the physical ability and stamina to perform essential job functions.