What are the responsibilities and job description for the Marketing Manager position at Beach Realty & Construction?
Beach Realty & Construction has been a trusted name in property management on the Outer Banks since 1964. We are a family-run, full-service company with a reputation for stability, integrity, and experience. Our work environment is both challenging and supportive, attracting motivated, professional, and productive team players. Full-time employees receive attractive compensation packages including paid vacation, sick time, health care, dental coverage, and a matching 401(k) program.
We are seeking a full-time Marketing Manager who will play a vital role in developing and executing marketing strategies that promote our real estate services and vacation rental properties. This position is ideal for someone with a creative mindset, strong analytical abilities, and a passion for real estate, travel, and hospitality marketing.
Key Responsibilities
Develop and Execute Marketing Strategies
- Create comprehensive marketing plans tailored to specific properties and target audiences.
- Identify and leverage marketing channels including digital, print, social media, email, and events.
- Collaborate with sales and management teams to align marketing efforts with business goals.
Brand Management
- Maintain and enhance the company's brand identity across all marketing materials and communications.
- Monitor industry trends and competitor activity to ensure Beach Realty remains a market leader.
Digital Marketing
- Manage and maintain the company website, ensuring it is user-friendly and optimized for conversions.
- Oversee digital campaigns including SEO, PPC, email, and social media marketing.
- Analyze marketing data and implement improvements based on performance metrics.
Content Creation & Management
- Develop blog posts, videos, articles, and visuals to showcase properties and attract clients.
- Manage content distribution and maintain a consistent publishing calendar.
Budget Management
- Create and manage the marketing budget to ensure efficient use of resources and optimal ROI.
Reporting & Analysis
- Track KPIs and provide regular reports to management on campaign performance and outcomes.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 3 years of experience in travel, hospitality, or real estate marketing.
- Strong knowledge of SEO, social media, email marketing, PPC, and other digital marketing tools.
- Creative and analytical skills with the ability to turn data into actionable strategies.
- Excellent communication and presentation skills.
- Experience in graphic design (Canva preferred).
- Computer savvy with basic IT troubleshooting abilities.
- Must be able to work on-site in Kitty Hawk, NC, Monday–Friday, 8:30 AM–5:30 PM.
As Marketing Manager, you’ll be a key contributor to Beach Realty’s continued success in the Outer Banks. Your creativity, strategic thinking, and drive to deliver outstanding experiences for travelers will directly impact our growth and brand reputation.
How to Apply
Please send your resume to: humanresources@beachrealtync.com
