What are the responsibilities and job description for the Boutique General Manager position at Be & Believe Boutique?
Job Title: Boutique General Manager
Location: Morgantown, WV
Employment Type: Full-Time
Compensation: Base pay performance incentives, with potential revenue share and/or ownership opportunity
Who We Are
Be & Believe Boutique is a fashion-forward women’s boutique built to inspire confidence, style, and ambition. Founded by a West Virginia University student with a passion for entrepreneurship, the brand was created to empower young women to be bold, chase their dreams, and believe in themselves.
Our community is made up of trend-driven women, primarily ages 17–35, who love discovering new styles, expressing themselves through fashion, and feeling confident in what they wear. As we reopen our flagship location in Morgantown, WV, our goal is to create the go-to boutique for college students and young professionals looking for the best place to shop for on-trend fashion, statement pieces, and everyday confidence.
We take a relevant, unique, and innovative approach to fashion, delivering an in-store shopping experience unlike any other boutique of its kind. We believe in creating memorable, in-person experiences that keep our community engaged and make shopping in person exciting again.
About the Opportunity
We are a locally owned boutique seeking a motivated and entrepreneurial General Manager to take the lead in running day-to-day operations and spearheading the growth of the business in the Morgantown area and beyond. This role is ideal for someone who loves retail, understands boutique-style merchandising and customer experience, and wants the opportunity to grow with the business.
The right candidate won’t just manage the store - they’ll help shape its future, and will have the opportunity to be involved in all facets of running the business without the overhead. Not only is this an amazing resume building opportunity, for the right person, there is a path to potential revenue sharing and potential ownership participation.
Key Responsibilities
- Oversee all day-to-day boutique business operations
- Deliver an exceptional in-store customer experience
- Manage and train staff, including scheduling and performance oversight
- Lead merchandising, inventory management, and product displays
- Track sales performance
- Actively identify opportunities for growth and involvement within the local community
- Assist with buying, product selection, and vendor relationships (We go the Atlanta Market once a year, and sometimes the Vegas 'Magic' Market)
- Assist with, plan, and execute promotions, in-store events, and seasonal launches
- Maintain store standards, visual presentation, and brand consistency
- Manage POS systems, inventory reporting, and operational processes
Required/Preferred Qualifications
- Experience in retail management or management of some kind (boutique or specialty retail preferred, but not required)
- Strong leadership, entreprenurial, and team management skills
- Passion for fashion, retail, customer service, and community building
- Strong organizational and problem-solving abilities
- Ability to work weekends and some holiday hours (We give most holidays off)
- Entrepreneurial mindset and interest in growing a business
- Social media or local marketing experience
What Makes This Role Unique
- Opportunity to run and grow a boutique as if it were your own
- Revenue share potential
- Ability to shape the store’s product selection, events, and strategy
- (And a really cool boss)
How to Apply
Please submit your resume along with a short note about why you’re interested in helping grow a boutique business, and why you would be a good fit.
We are open to any/all applications and we look forward to hearing from you!