Demo

Institute Director

Be Aveda Institutes
Fort Myers, FL Full Time
POSTED ON 4/4/2026
AVAILABLE BEFORE 5/2/2026
Description

Job Description

Primary Objective

This position leads, coaches and manages a multi-departmental team who are responsible for attracting students and guests, delivering exceptional Aveda education, and providing Aveda guest services that result in the creation of first choice professionals for the beauty industry, while achieving required overall key performance indicators.

Responsibilities

  • Cultivate an environment where employees respect and adhere to company core values of quality, integrity, and ownership thinking by integrating these values into all programs and practices, developing consequences for non-compliance, and supporting an Open Door Policy.
  • Plan and grow the Institute as a profitable business while reinforcing the mission and educational standards as established by Aveda Corporation.
  • Effectively manage revenue (tuition, retail sales & service sales) and expenses (payroll, supplies, utilities) to achieve specified revenue and expense goals and retail and service benchmarks.
  • Ensure campus is always in compliance with Federal, State, and local laws, in partnership with Regional Director of Operations.
  • In partnership with Regional Director and Talent Acquisition Team, develop a workforce management plan that ensures optimal levels of competent team members are in place to service the needs of the business.
  • Ensure all new team members receive a thorough and effective orientation experience that results in them meeting desired standards within projected timelines.
  • Monitor education delivery to ensure compliance with the implementation of the Aveda curriculum, and the achievement of student outcomes (completion, licensure and placement) exceed the company standards.
  • Understanding the unique needs of both internal and external guests, manage revenue-generating departments of admissions, guest recruiting and retail, including shadowing admissions managers on tours, meeting guests, and implementing growth and improvement strategies for each area.
  • Direct, coach, manage and develop all departments to ensure the quality delivery of services and education programs through prioritizing resources, facilitating alignment of the team, setting high expectations, inspiring commitment, encouraging mutual support and enabling development opportunities.
  • Implement and model customer service standards by ensuring unparalleled excellence in Institute and retail standards, enhanced customer service experience and creating an environment that exceeds customer service expectations that are aligned with guest expectations and company goals.
  • Ensure the Institute operational systems, processes, and policies are consistently implemented according to company standards.
  • Create a student learning experience within an environment that is guest and student-focused, which demonstrates adaptability and sponsors continuous learning.
  • Plan, host and implement student assemblies, career fairs, and other student/guest related gatherings events through the year.
  • Plan and implement team huddles and weekly team meetings, according to the company guidelines.
  • Ensure the institute campus is always presented in original “like new” condition, through the development and implementation of an effective maintenance plan, weekly “walk-throughs” and responsiveness to unforeseen situations as required.
  • May perform other tasks as required or assigned.

General

  • Due to our commitment to the environment, a strong alignment to the Aveda mission is essential.
  • Adhere to company policies and procedures.
  • Manage expenses within fiscal guidelines.
  • Participate in team meetings.
  • Occasionally travel domestically requiring an overnight stay or consecutive overnight stays.

Minimum Requirements

  • 4 years of management experience preferable in high volume retail, service or hospitality businesses.
  • BA/BS Degree in a business-related field, preferred.
  • Excellent verbal & written communication, and highly developed organization skills.
  • Committed to providing outstanding customer service.
  • Computer literate in Word, Excel, Email, Power-point and familiar with Point of Sale Systems.
  • Flexible to work weekends and evenings.

Supervisory Responsibilities

Direct reports range between 12 – 35.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand; walk; use hands to handle, or feel; reach with hands and arms; talk or hear; and smell. The employee is occasionally required to sit. The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 50 pounds, and occasionally lift and/or move up to 100 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The work is performed in a variety of environments. These include but are not limited to driving in the employee's car and working in various salons or spa environments.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Job Type: Full-time

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