What are the responsibilities and job description for the Cultural Exchange Revenue Generation Manager position at BDV Cultural Exchange?
About the Role
The Manager of Revenue Generation drives demand and new revenue streams for Vanteo’s J-1 teacher brands. You will run the cross-brand marketing engine, build channel partnerships for our large network. This role turns market insight into qualified pipeline for the regional partnership teams.
Key Responsibilities
- Lead the cross-brand marketing engine, including campaigns, websites, school-facing and teacher-facing lead generation, and the J1X relaunch.
- Build and manage channel partnerships
- Develop and launch marketing for specialty in partnership with brand leaders.
- Generate and qualify school and district leads, and hand them off to regional teams through HubSpot.
- Create new revenue opportunities from our existing teacher network and alumni base.
- Plan and manage trade shows, conferences, and career fairs.
- Measure campaign and channel performance (lead volume, cost per lead, conversion, and revenue) and reallocate spend accordingly.
- Work with Sales Operations on attribution, lead scoring, and reporting.
Qualifications
- 5 years in marketing, business development, or partnerships, preferably B2B or education.
- Experience running multi-channel campaigns and managing a marketing budget.
- Track record of building partner or channel programs that generate measurable revenue.
- Strong analytical skills and experience with HubSpot or similar marketing automation tools.
- Knowledge of the K–12 market or international recruitment is a strong plus.
Supervisory Responsibility
No
Work Environment
Prolonged periods sitting at desk and working on a computer, must be able to lift up to 15 lbs.
EEO statement
The company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Please note that this job description is not designed to cover all activities, duties, or responsibilities. Activities duties and responsibilities may change at any time with or without notice.