What are the responsibilities and job description for the Sr Dir, Association Relations position at BCU?
As an employer, BCU models the dynamic assets of a top workplace, including confidence in company leadership, competitive compensation and benefits, employee development, workplace flexibility, and a passionate employee culture supporting a unified vision. At the Credit Union, you'll have a career in a growing organization and an environment that supports your professional and personal growth.
Our WHY is the reason we exist: To Empower People to Discover Financial Freedom. What do you celebrate as your purpose? At BCU we celebrate what makes you authentically YOU! #bYOU
Watch this video to learn more about life at BCU!
SALARY
This position has a base salary range of $152,000 - 228,000 USD Annual. This range represents the expected base salary range for this position. The actual salary may vary based upon several factors including, but not limited to, relevant skills/experience and time in the role.
Summary
Responsible for leading BCU’s Associations channel with full accountability for growth, engagement, and performance across professional and affinity partnerships.
This role drives aggressive member growth and positions BCU as a high-value (Association) Member benefit through strong relationships and modern strategies.
Role and Responsibilities
1. Own end-to-end performance of the Associations channel.
2. Build strong relationships with Association leadership, including Trustees and State representatives.
3. Drive aggressive growth through expansion and new pipeline development.
4. Develop and execute growth plans with defined targets.
5. Apply deep knowledge of Association affinity programs.
6. Co-create multi-channel marketing strategies with the growth performance marketing team.
7. Partner across all internal teams to align execution and support org-wide goal attainment.
8. Utilize Salesforce B2B and B2C for pipeline and performance tracking.
9. Coach and develop team members.
10. Clear accountability for delivering annual member and asset growth targets, with regular performance reporting and course correction as needed.
Qualifications and Education Requirements
We foster an environment of INCLUSION. All individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization's success. We act with INTEGRITY. We follow the golden rule without exception. We display COURAGE in our convictions. We drive innovation, reaching beyond boundaries and thoughtfully explore new horizons. We excel through COLLABORATION. By working as one, sharing information and seeking solutions, we deliver exceptional outcomes. We WOW our members. We focus intensely on putting the member first, delivering extraordinary experiences that create lasting relationships inside and outside the organization.
We value relationships and referrals and are committed to creating the best work environment possible. From our casual dress code to flexible work arrangements, we’ve created a unique and inclusive culture that supports a healthy work/life balance. For this reason and more, BCU has been named a 2023 Gallup Exceptional Workplace Award Winner. #LoveBCU
Click here to visit our Benefits Website!
Our WHY is the reason we exist: To Empower People to Discover Financial Freedom. What do you celebrate as your purpose? At BCU we celebrate what makes you authentically YOU! #bYOU
Watch this video to learn more about life at BCU!
SALARY
This position has a base salary range of $152,000 - 228,000 USD Annual. This range represents the expected base salary range for this position. The actual salary may vary based upon several factors including, but not limited to, relevant skills/experience and time in the role.
Summary
Responsible for leading BCU’s Associations channel with full accountability for growth, engagement, and performance across professional and affinity partnerships.
This role drives aggressive member growth and positions BCU as a high-value (Association) Member benefit through strong relationships and modern strategies.
Role and Responsibilities
1. Own end-to-end performance of the Associations channel.
2. Build strong relationships with Association leadership, including Trustees and State representatives.
3. Drive aggressive growth through expansion and new pipeline development.
4. Develop and execute growth plans with defined targets.
5. Apply deep knowledge of Association affinity programs.
6. Co-create multi-channel marketing strategies with the growth performance marketing team.
7. Partner across all internal teams to align execution and support org-wide goal attainment.
8. Utilize Salesforce B2B and B2C for pipeline and performance tracking.
9. Coach and develop team members.
10. Clear accountability for delivering annual member and asset growth targets, with regular performance reporting and course correction as needed.
Qualifications and Education Requirements
- Bachelor’s degree required. Master’s degree preferred.
- Minimum 15 years of related business experience.
- Deep experience with association and affinity programs.
- Strong leadership skills and the ability to lead across the organization through others.
- Excellent interpersonal and relationship building skills.
- Demonstrated track record of values-based leadership supporting BCU culture.
- Strong financial services business acumen with in-depth knowledge of strategy, sales, and marketing.
- Strong negotiating and influencing skills.
- Excellent communication and presentation skills.
We foster an environment of INCLUSION. All individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization's success. We act with INTEGRITY. We follow the golden rule without exception. We display COURAGE in our convictions. We drive innovation, reaching beyond boundaries and thoughtfully explore new horizons. We excel through COLLABORATION. By working as one, sharing information and seeking solutions, we deliver exceptional outcomes. We WOW our members. We focus intensely on putting the member first, delivering extraordinary experiences that create lasting relationships inside and outside the organization.
We value relationships and referrals and are committed to creating the best work environment possible. From our casual dress code to flexible work arrangements, we’ve created a unique and inclusive culture that supports a healthy work/life balance. For this reason and more, BCU has been named a 2023 Gallup Exceptional Workplace Award Winner. #LoveBCU
Click here to visit our Benefits Website!
Salary : $152,000 - $228,000