What are the responsibilities and job description for the Head of Strategic Audience Development position at BBC?
JOB DETAILS
JOB BAND: F
CONTRACT TYPE: Permanent / Full-time
DEPARTMENT: Digital News and Streaming
LOCATION: New York – Hybrid
PROPOSED SALARY RANGE: $190,000 - $230,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
WE ARE BBC STUDIOS
A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.
At Digital News & Streaming, our ambition is to entertain, educate, and inspire through world-class journalism and storytelling. Our work takes you across the world and then provides the tools to live a more informed and fulfilled life.
PURPOSE OF THE ROLE
We are seeking a forward-thinking leader responsible for evolving and delivering the overarching audience strategy for BBC.com and its international app. The role also oversees the team that curates the BBC website and app globally.
This key senior editorial position will work across BBC Studios and with stakeholders in BBC News and throughout the BBC group to maximize the global reach of the BBC’s journalism, deepen engagement on owned and operated services, and support commercial editorial goals, including a subscription offer. This is a rare opportunity to lead teams harnessing data and audience insights in service of editorial excellence and commercial success.
The role reports to the General Manager, Digital News & Streaming in BBC Studios.
WHY JOIN THE TEAM
This is an opportunity to drive the audience and curation strategy at one of the world’s most respected global media brands. The head of audience sits at the forefront of two mission-critical departments, with direct responsibility for key strategic initiatives and ongoing performance.
You’ll join a diverse, collaborative team dedicated to editorial excellence, innovation, and impact. As part of BBC Studios, you’ll help deliver trusted journalism and distinctive storytelling to millions worldwide while working in an environment that encourages creativity, professional growth, and purpose-driven work.
Your Key Responsibilities And Impact
YOUR SKILLS AND EXPERIENCE
The anticipated annual base salary for this position is $190,000 - $230,000. This range does not include bonus compensation or other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.
This range is not inclusive of a competitive bonus, flexible, hybrid working schedule & benefits including but not limited to: 100% BBCS covered medical & dental insurance, vision, & 401k match.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
For any general queries, please contact: bbchr@bbc.co.uk
JOB BAND: F
CONTRACT TYPE: Permanent / Full-time
DEPARTMENT: Digital News and Streaming
LOCATION: New York – Hybrid
PROPOSED SALARY RANGE: $190,000 - $230,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
WE ARE BBC STUDIOS
A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.
At Digital News & Streaming, our ambition is to entertain, educate, and inspire through world-class journalism and storytelling. Our work takes you across the world and then provides the tools to live a more informed and fulfilled life.
PURPOSE OF THE ROLE
We are seeking a forward-thinking leader responsible for evolving and delivering the overarching audience strategy for BBC.com and its international app. The role also oversees the team that curates the BBC website and app globally.
This key senior editorial position will work across BBC Studios and with stakeholders in BBC News and throughout the BBC group to maximize the global reach of the BBC’s journalism, deepen engagement on owned and operated services, and support commercial editorial goals, including a subscription offer. This is a rare opportunity to lead teams harnessing data and audience insights in service of editorial excellence and commercial success.
The role reports to the General Manager, Digital News & Streaming in BBC Studios.
WHY JOIN THE TEAM
This is an opportunity to drive the audience and curation strategy at one of the world’s most respected global media brands. The head of audience sits at the forefront of two mission-critical departments, with direct responsibility for key strategic initiatives and ongoing performance.
You’ll join a diverse, collaborative team dedicated to editorial excellence, innovation, and impact. As part of BBC Studios, you’ll help deliver trusted journalism and distinctive storytelling to millions worldwide while working in an environment that encourages creativity, professional growth, and purpose-driven work.
Your Key Responsibilities And Impact
- Provide guidance and management for the global audience and curation teams, fostering a culture of inclusion, creativity, candor, and accountability.
- Implement a dynamic, responsive digital audience development strategy that helps enhance the BBC’s reputation, expand its reach and drive revenue.
- Collaborate with senior leadership to shape editorial strategy and distribution in line with strategic goals.
- Oversee a curation strategy that ensures BBC.com and the BBC app are essential destinations for new visitors, loyal readers and subscribers, providing value to audiences and maximizing commercial editorial goals.
- Develop newsroom tools to help our editorial teams make more informed decisions.
- Champion the application of tactical research across Digital News & Streaming, collaborating with colleagues to ensure sound, data-based decision-making.
- Stay abreast of developments media creation, consumption and distribution, seeking new ways to share knowledge internally and disseminate our work externally.
YOUR SKILLS AND EXPERIENCE
- 10 years of news and editorial experience, with at least five years of work in audience strategy, preferably at an organization with multiple revenue streams.
- Proven track record of building audience data, measurement, and insight tools to inform strategy and evaluate audience behavior.
- Demonstrated news judgment and commitment to BBC editorial guidelines.
- Enthusiasm for the BBC’s journalism, storytelling, and values.
- Strong grasp of US and international news, as well as a keen appreciation for what intrigues, delights and engages audiences beyond the news agenda.
- Experience working with multiple stakeholders to deliver meaningful insights that serve both short- and longer-term projects.
- Familiarity with A/B testing, push strategies, content syndication, and personalized content recommendations.
- Familiarity with user needs and how to leverage user needs models to drive audience growth, engagement and habituation.
- Strong communication and stakeholder management skills across internal and external audiences.
- Experience operating within complex, matrixed organizations and distributed global teams.
- 100% Employer-Paid Medical and Dental Insurance (PPO plans)
- Generous Paid Time Off
- Flexible, Hybrid Working Arrangements
- Work/life balance
- Free Retirement Consulting to All Employees
- Pet Insurance
- Commuter Benefits
- Gym Reimbursement
The anticipated annual base salary for this position is $190,000 - $230,000. This range does not include bonus compensation or other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.
This range is not inclusive of a competitive bonus, flexible, hybrid working schedule & benefits including but not limited to: 100% BBCS covered medical & dental insurance, vision, & 401k match.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
For any general queries, please contact: bbchr@bbc.co.uk
Salary : $190,000 - $230,000