Digital Ad Ops Manager-North America

BBC Studios

Bold. British. Creative: that’s BBC Studios. Combining the strengths of the UK’s most-awarded production company with a world-class distributor, we fund, create, distribute and commercialize world-class content for the BBC and other UK and international companies. Our aim is to inspire audiences around the globe with quality content that informs, educates and entertains and to strengthen the BBC, our partners and wider industry both creatively and financially. We seek to be the best British content company in the world; a first-choice partner and employer, where everyone can flourish and do their best work.

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.

Digital News and Streaming

At BBC Global Digital News & Streaming, (a team situated within BBC Studios, the commercial arm of the BBC) we aim to help people understand the world around them, make informed choices, and take an active part in society and democracy. As we expand our footprint to meet increasing demand for our style of quality and impartial journalism and unscripted content in North America, we are seeking motivated, passionate, high performing individuals across a variety of skillsets to join our global team. Our primary locations are New York, Washington DC, and London; we are seeking candidates whose location allows them to work hybrid from any of these offices.

Join us and be an essential part of one of the world’s most recognized brands and trusted news organizations.

Advertising Product Team

The Advertising Product team sits within the Digital News and Streaming group and has ownership of all ad product decisions; sitting across formats, audience segmentation, demand partnerships and the technology needed to deliver ads effectively and efficiently. The Ad Product, Technology and Operational division are responsible for the fulfilment of all direct advertising activity as well supporting the successful delivery of deal-based programmatic revenues.

The team ensure the successful enablement of sales teams to guarantee the proper functioning of sales workflows. This is achieved through diligent, experienced servicing of campaigns via platforms, consistent communications regarding the commercial portfolio of ad products, frequent training on tools and process as well as the flawless execution of contractual commitments.

Job Purpose

The Regional Manager of Digital Ad Operations North America (New York) manages a team of digital experts and traffickers that will be based out of the regional hub office in New York. The role operates in a complex Ad Operations business and is focused on sales enablement, managing a highly technically skilled team and is a key operational appointment reporting into the VP of Ad Product & Operations based in London.

Key Responsibilities and Accountabilities

• Responsible for the delivery of all ad ops campaigns sourced in the NAM region, including but not limited to quality control, trafficking, troubleshooting, reporting, optimization, capacity planning and management and accurate billing. This includes leading KPI-driven optimization strategies and mentoring a team of Ad Operations Execs and Coordinators.
• Handle inventory requests for Sales & Planning Teams and work closely with sales and account management teams to ensure client implementations are built for success, including updates to the broader sales teams, campaign status emails and progress reports, and dashboards as needed.
• Support the North America Sales leads with client and agency reports, fielding technical requests with occasional agency meetings. Manage multiple advertiser and agency accounts, developing positive working relationships with media buyers and operations teams of clients and partners.
• Own the reconciliation and billing cycle for all direct regional campaigns, liaising with sales and finance.
• Work within ad product, technology and ops team to garner centers of excellence around operations, planning and testing.
• Using business analytics and user behaviors, generate insight and ultimately ideas that will drive continuous ad ops improvements.
• Provide first line support of advertising takedown and troubleshooting and investigation across News web/app site. Liaise with other Regional Ad Ops Leads to design support and comms model with partners.
• Regional Ops lead to ensure adherence of sales policy, communicate new strategies to the sales team, as well as drive adoption through sharing of best practices.
• Lead on team training and development to ensure high technical and operational capabilities. Global collaboration on promoting the best ops processes for new Ad products.
• Contribute to the growth of ads business by supporting testing on ad format development, programmatic advertising, cross-platform collaboration, order fulfillment process management.

Knowledge, Skills, Training & Experience

Key Criteria

• 5 years of proven experience managing Digital Ad Operations team
• Proven experience in operating digital advertising products, either in a publisher or ad technology business. With experience in troubleshooting Programmatic Deals.Advanced Understanding of Advertising Campaign Management ecosystem and tech, e.g. Operative One, Google Ad Manager, DV360, SSP’s, Youtube, Brand safety tools
• Experience of Ad Sales Order Management Systems, CRMs and cross platform advertising campaign management/stewardships systems. e.g. Salesforce and/ or Mediacloud
• Ability to coordinate among multiple business, geographically dispersed stakeholders through an ongoing dialog to ensure Ad Ops is aligned with business needs and activities
• Capacity to thrive in a fast-paced, challenging, and unpredictable environment
• Strong facilitation skills, forging consensus around credible, executable solutions
Excellent written and oral communications skills, confident presenter

Desirable

• Developed business health metrics, reporting, and analysis to track programmatic campaign health and inform decision-making
• Experience in using Business Intelligence tools for analysis and reporting
• Understanding of first party data, reconciliation and billing cycles.
• Excel at balancing time spent between strategic initiatives and diving into the details when necessary
• Advanced Excel and data analysis skills with working knowledge of Javascript and HTML in order to troubleshoot
  

Compensation

The anticipated annual base salary for this position is $125,000 to $135,000. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.This range is not inclusive of a competitive bonus, flexible, hybrid working schedule & benefits including but not limited to: 100% BBCS covered medical & dental insurance, vision, & 401k match.

Benefits and Perks

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Work/life balance
• Free Retirement Consulting to All Employees
• Pet Insurance
• Commuter Benefits
• Gym Reimbursement
• Bagel Mondays, Monthly Happy Hours, and more!

About the BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.