Community Manager

Job Title : Community Manager (Product Marketing)

Job Location : New York City, NY (Hybrid)

Contract : 06 Months

Position Type : Contract

Job Summary:

Client’s Global Social team shapes how client shows up on its owned social channels, building connections with fans, creators, and the broader culture.

We’re looking for a Community Manager to own product-focused community engagement across client’s social channels. This is not a customer support role. We have a talented team that handles that. This is an editorial and strategic role. You’ll monitor product conversations daily, decide where client has something credible to add, engage on behalf of the brand, and feed what you learn back into the content calendar. You’ll build the systems that make this repeatable. You’ll need sharp editorial judgment, deep platform fluency, and the ability to represent client in real time without sounding corporate, needy, or try-hard.

What You’ll Do:

• Own daily product-focused community engagement across X and Reddit, with expanding scope into Instagram and TikTok as the pod scales
• Monitor product conversations in real time, tracking user praise, confusion, criticism, feature requests, and cultural moments tied to Client’s priority products
• Engage on behalf of @Client where the brand has a credible role, using a tiered engagement model: lightweight likes and replies for positive mentions, substantive replies or quotes where Client can add context or value, and escalation for topics involving risk, misinformation, or legal sensitivity
• Build and maintain a product conversation watchlist that tracks recurring themes across platforms tied to priority features, launches, and product narratives
• Develop and maintain a response bank of approved language for recurring product questions, common misconceptions, feature explanations, and sensitive areas
• Make real-time editorial judgment calls about when to engage and when not to, applying the principle of earning participation rather than asking for it, and never fishing for praise or empty replies
• Feed engagement insights back into the content calendar, surfacing recurring questions, user language, points of confusion, and topics that should become explainers, Reddit posts, short-form video, or employee-led responses
• Maintain a clear boundary between community engagement, PR/Commst and customer support, routing technical issues, billing questions, and account problems to the appropriate CS and Comms teams to ensure consistent language
• Support Reddit programming including weekly product updates, feature deep dives, FAQ responses, and AMA coordination alongside the Social Strategist and employee Cast members
• Partner with Social Listening to combine qualitative engagement insights with quantitative sentiment data, and contribute to weekly performance readouts
• Codify examples of strong engagement, identifying real instances of timely, culturally aware interaction that felt credible for Client, and use these to set the standard for the team
• Review engagement quality weekly, assessing the strongest examples, missed opportunities, high-risk threads, and topics that should become content

Who You Are

• You have 5 years of experience in community management, social media engagement, or a related editorial role, with time spent at a consumer technology, entertainment, or media brand. Consumer product marketing experience is preferred.
• You have managed community engagement for a brand across X and Reddit specifically, not just published content, but actively participated in conversations on behalf of a brand
• You understand the difference between community engagement and customer support, and you have strong instincts for where that line is in practice
• You have sharp editorial judgment. You can assess a conversation in real time and decide whether the brand should engage, how, and in what tone, without needing to escalate every decision
• You are fluent in platform culture across X, Reddit, Instagram, and TikTok. You understand how each community behaves, what reads as authentic, and what reads as corporate or performative
• You can write in a voice that is direct, useful, and conversational without being try-hard, overly casual, or forced. You know how to sound like a human who works at Client, not a brand account performing relatability
• You are comfortable with ambiguity and fast-moving situations. Product conversations can shift quickly, and you can maintain composure and good judgment under pressure
• You are organized enough to build and maintain systems (watchlists, response banks, engagement logs) that make daily engagement sustainable and consistent
• You have experience working cross-functionally with product, legal, comms, and marketing teams, and you know when to engage independently and when to escalate
• You are genuinely curious about how Client’s products work, how people use them, and what they say about them. You follow product conversations because you find them interesting, not just because it’s your job
• You bring a perspective on what credible brand engagement looks like in 2026, and what it doesn’t look like