What are the responsibilities and job description for the Area Sales Director position at BAYADA Home Health Care?
AREA SALES DIRECTOR, Home Health – AZ and CO
Overview
BAYADA Home Health Care is seeking an experienced, strategic, and people-focused sales leader to serve as Area Sales Director supporting our Home Health business in the Arizona and Colorado market. This leader will guide sales strategy across the assigned market, drive admissions, and revenue growth, and develop a high-performing team aligned with The BAYADA Way.
The Area Sales Director will partner closely with operational and sales leadership to expand market presence, strengthen referral relationships, and ensure execution of effective local and division-level growth plans. This role is ideal for a leader who combines strong business development instincts with coaching excellence, accountability, and a passion for helping more clients access high-quality home health care.
Position Summary
The Area Sales Director develops and implements selling strategies and tactics to grow Home Health revenue and admissions. The role leads and supports a team of Marketing Managers and/or Transitional Care Managers responsible for managing referral relationships, building market share, and advancing BAYADA’s mission in the community.
This position requires a strategic thinker who can assess market opportunity, execute growth plans, analyze performance, and build a strong, engaged sales team. The Area Sales Director must be comfortable influencing across functions, supporting multiple offices, and driving consistent execution in a dynamic environment.
Primary Responsibilities
- Lead the sales team within the assigned Home Health market to develop and execute a clear vision and strategic growth plan
- Achieve budgeted growth goals for admissions and revenue
- Create, implement, and monitor effective business development strategies that support market expansion and increased referrals
- Analyze sales performance, market trends, referral patterns, and account opportunities to improve growth and market share
- Establish key performance indicators and hold the team accountable to quarterly and annual growth goals
- Recruit, hire, onboard, coach, and develop top-performing sales talent, including Marketing Managers and Transitional Care Managers
- Conduct regular 1:1 meetings, field ride-along, and coaching sessions to build capability and improve performance
- Partner with service office leadership to develop and maintain effective local marketing and market development plans
- Build and strengthen relationships with key referral sources, accounts, and community partners
- Mentor the team in account planning, account management, positioning strategy, and referral development
- Identify niche opportunities, customer needs, and strategic partnerships that support growth
- Maintain and promote BAYADA’s presence in the community as the Home Care Provider and Employer of Choice
- Ensure all sales activity is aligned with BAYADA values, policies, procedures, and regulatory expectations
- Prepare and communicate updates, site visit reports, and performance insights to sales leadership
- Perform related duties as assigned
Qualifications
- Bachelor’s degree required
- Minimum of 3-5 years of healthcare sales and marketing experience required
- Prior leadership experience managing, training, and developing a sales team through the referral and admissions process required
- Strong home health or Medicare-certified home health sales experience strongly preferred
- Demonstrated success in achieving sales growth, quota attainment, and strategic market development
- Proven ability to hire, coach, and retain strong sales talent
- Strong interpersonal, relationship-building, and communication skills
- Excellent organizational, analytical, and problem-solving skills
- Ability to use sales data, reporting, and field insights to develop strategic plans and customer-specific approaches
- Knowledge of home care regulatory requirements, reimbursement, and payor mix
- Strong presentation, negotiation, and executive-level communication skills
- Proficiency in Microsoft Office tools, including Excel, PowerPoint, and Word
- Ability to travel regularly throughout the assigned market and to corporate meetings as needed
Preferred Leadership Profile
The ideal candidate will:
- Exemplify Compassion, Excellence, and Reliability
- Lead with accountability, urgency, and professionalism
- Be a strategic thinker who can translate vision into execution
- Inspire and energize teams through change and growth
- Build collaborative relationships across operations, clinical, and sales functions
- Be highly organized, proactive, and comfortable in a fast-paced environment
Why BAYADA
At BAYADA, we believe our employees are our greatest asset. We are proud to offer the stability and structure of a national organization with the values and warmth of a family-founded company. Our team members are united by a shared commitment to delivering care with compassion, excellence, and reliability.
BAYADA offers a comprehensive benefits package that includes paid time off, medical, dental, and vision coverage, employer-paid life insurance, a 401(k) with company match, direct deposit, and employee assistance resources.
Salary: $125-$140k per year plus incentives based on performance.
Work Environment / Travel
This is an exempt leadership role with regular travel throughout the assigned market. Travel expectations will vary based on business needs, field support requirements, and office locations.
Established in 1975, BAYADA is a nonprofit organization that has remained independently operated and has never been sold. With a team of over 35,000 employees, BAYADA served 168,660 clients in 2025. The organization currently provides services across 22 states and 6 countries—and continues to grow.
Core Values: Compassion. Excellence. Reliability
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As an accredited, regulated, certified, and licensed home health care provider, BAYADA complies with all state/local mandates.
BAYADA is celebrating 50 years of compassion, excellence, and reliability. Learn more about our 50th anniversary celebration and how you can join in here.
BAYADA Home Health Care, Inc., and its associated entities and joint venture partners, are Equal Opportunity Employers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, age, disability, pregnancy or maternity, sexual orientation, gender identity, citizenship status, military status, or any other similarly protected status in accordance with federal, state and local laws. Hence, we strongly encourage applications from people with these identities or who are members of other marginalized communities.
Salary : $125,000 - $140,000