What are the responsibilities and job description for the Product Marketing Manager-PF position at Baxters North America Inc?
Scope of Job: The Product Marketing Manager is responsible for driving marketing strategy and execution for pet food products across commercial and government channels. The Product Marketing Manager will lead go-to-market planning, consumer insights, brand positioning, and cross-functional collaboration to support innovation and growth. The person must work cross functionally to bring viable, customer/consumer-driven products to market.
Essential Job Functions and Responsibilities:
- Develop and execute marketing plans for new and existing food products.
- Lead product ideation by assessing market trends, consumer needs, and internal capabilities.
- Lead the end-to-end development of food products from concept to shelf.
- Define product specifications, pricing strategies, and positioning in collaboration with cross-functional teams.
- Translate consumer insights and customer needs into actionable product concepts.
- Manage timelines, budgets, and deliverable for multiple product launches.
- Coordinate with R&D, quality assurance, packaging, marketing, and supply chain teams to ensure successful execution.
Analyze sales data and market trends to evaluate product performance.
Collaborate with production and supporting departments to ensure the food safety and quality of our products.
- Other duties as assigned.
Education: Bachelor's degree required.
Experience: 5 years' experience in Consumer-Packaged Goods is required, specifically within the retail, grocery, co-manufacturing industry.
Competencies: Account Management, Business Development, Customer Acquisition, Customer Engagement, Customer Retention, Customer Satisfaction, Inquiry Research/Response, Issue Resolution, Quoting, Relationship Development, Sales Strategy, Customer Relationship Management software, Presentation and Presenting Skills, Objective and Key Results Driven, Accountability, Initiative, Integrity, and Operational Excellence.
Physical Requirements: Requires prolonged sitting and continuous use of computer. May lift, carry, push, or pull objects up to 10 lbs.
Travel 20-30%