What are the responsibilities and job description for the Executive Director, Marketing (Aesthetic Medical Device) (Remote) position at Bausch Health?
Executive Director, Marketing (Aesthetic Medical Device) (Remote)
Job Location: Bridgewater, New Jersey, USA
Job Requisition ID: 15704
Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it-where your skills and values drive our collective progress and impact.
The Solta Executive Director of Marketing is responsible for developing and executing business strategies and tactics for the Solta Medical Division of Bausch Health. This position works in close collaboration with cross functional groups to drive downstream marketing execution, product innovation with research and development, and flow-through processes with manufacturing.
Note: The following are meant to be representative but not necessarily all-inclusive of the duties and responsibilities for this position.
• Responsible for product and brand strategies and executions
• As product champion, understand all technical and clinical aspects of the products
• In collaboration with the senior management and sales management teams, plan product strategies based on input from customers and consumers through field sales and market research
• In collaboration with cross-functional partners, manage execution of all tactics related to professional (provider) and consumer product marketing activities, advertising, promotion, public relations, sales tools, collateral materials, web site
• Research and communicate competitive information to sales and internal management
• Recommend and execute product pricing strategies
• Recommend and execute lead generation programs for new business
• Be proactive in developing customer relationships and participate in maintaining goodwill with current KOLs
• Participate with management in forecasting volume
• Recommend and manage market research activities on an as needed basis to remain current with product and market trends
• Strong strategy delivery to senior management
• Strong leadership experience in digital marketing / expertise in leveraging AI
• Implement strategies and initiatives that drive consumer demand generation and practice growth experience. With input from field sales and customers, analyze and communicate to senior management product trends that may require change in strategic direction
• Act as primary interface with field sales on all product and brand issues
• Ensure that product tactics are delivered according to agreed timelines
• Ensure that marketing strategies and tactics are compliant with regulatory, legal and compliance regulations
• Execute launch and marketing plans to ensure product acceptance and revenue goals
• Continually monitor product performance and quickly react to any changes in the market
• Lead ongoing product life-cycle management
• Monitor and prioritize product quality issues. Work on cross-functional teams to resolve product issues and critical customer issues
• Perform other related product management, digital marketing and marketing tasks, as needed
Potential travel of 30-50% as needed
Education and Experience
• Bachelor's degree in related field required, MBA preferred
• 15 years of business experience with at least 5 years in medical device and/or pharmaceutical sales/marketing functions; or equivalent combination of education and experience
• 3-5 years' experience managing Brand/Product managers
• Experience with different stages of the product life cycle management
• Experience in an Aesthetics marketing position; desired
Essential Skills and Abilities Exhibits:
• Results Orientation - lead teams to deliver results and achieve objectives consistently on time
• Commercial Orientation - ability to prioritize commercial opportunities across the portfolio and develop product strategies for capturing the maximum commercial value
• Excellent direct and cross functional leadership skills - ability to lead, collaborate and influence without authority; uses informal structure, dynamics and culture to get things done.
• Strong creative and conceptual thinking skills
• Strong presentation skills - Effectively communicates ideas and strategies
• Analytical and problem resolution skills
• Strong communication skills, both verbal and written
• Strong interpersonal skills and ability to work well in a dynamic organization; Effective collaboration with all constituencies is critical to the success of this position
• Knowledge of marketing theory, principles, and practices within the medical device/healthcare industry
• A demonstrated track record of growing businesses
• A demonstrated leadership track record of establishing culture and team development
The range of starting base pay for this role is 240,000-303,000. Actual starting pay will be based on a wide range of factors including, but not limited to, relevant skills, experience, qualifications, education and location. In addition to base pay, this position is eligible for participation in either (i) our annual bonus program or (ii) a sales incentive plan.
Benefits package includes a comprehensive Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with matching company contribution, discretionary time off, paid sick time, stock purchase plan, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses and employee discounts.
We are an Equal Opportunity Employer. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates collaboration.
Job Location: Bridgewater, New Jersey, USA
Job Requisition ID: 15704
Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it-where your skills and values drive our collective progress and impact.
The Solta Executive Director of Marketing is responsible for developing and executing business strategies and tactics for the Solta Medical Division of Bausch Health. This position works in close collaboration with cross functional groups to drive downstream marketing execution, product innovation with research and development, and flow-through processes with manufacturing.
Note: The following are meant to be representative but not necessarily all-inclusive of the duties and responsibilities for this position.
• Responsible for product and brand strategies and executions
• As product champion, understand all technical and clinical aspects of the products
• In collaboration with the senior management and sales management teams, plan product strategies based on input from customers and consumers through field sales and market research
• In collaboration with cross-functional partners, manage execution of all tactics related to professional (provider) and consumer product marketing activities, advertising, promotion, public relations, sales tools, collateral materials, web site
• Research and communicate competitive information to sales and internal management
• Recommend and execute product pricing strategies
• Recommend and execute lead generation programs for new business
• Be proactive in developing customer relationships and participate in maintaining goodwill with current KOLs
• Participate with management in forecasting volume
• Recommend and manage market research activities on an as needed basis to remain current with product and market trends
• Strong strategy delivery to senior management
• Strong leadership experience in digital marketing / expertise in leveraging AI
• Implement strategies and initiatives that drive consumer demand generation and practice growth experience. With input from field sales and customers, analyze and communicate to senior management product trends that may require change in strategic direction
• Act as primary interface with field sales on all product and brand issues
• Ensure that product tactics are delivered according to agreed timelines
• Ensure that marketing strategies and tactics are compliant with regulatory, legal and compliance regulations
• Execute launch and marketing plans to ensure product acceptance and revenue goals
• Continually monitor product performance and quickly react to any changes in the market
• Lead ongoing product life-cycle management
• Monitor and prioritize product quality issues. Work on cross-functional teams to resolve product issues and critical customer issues
• Perform other related product management, digital marketing and marketing tasks, as needed
Potential travel of 30-50% as needed
Education and Experience
• Bachelor's degree in related field required, MBA preferred
• 15 years of business experience with at least 5 years in medical device and/or pharmaceutical sales/marketing functions; or equivalent combination of education and experience
• 3-5 years' experience managing Brand/Product managers
• Experience with different stages of the product life cycle management
• Experience in an Aesthetics marketing position; desired
Essential Skills and Abilities Exhibits:
• Results Orientation - lead teams to deliver results and achieve objectives consistently on time
• Commercial Orientation - ability to prioritize commercial opportunities across the portfolio and develop product strategies for capturing the maximum commercial value
• Excellent direct and cross functional leadership skills - ability to lead, collaborate and influence without authority; uses informal structure, dynamics and culture to get things done.
• Strong creative and conceptual thinking skills
• Strong presentation skills - Effectively communicates ideas and strategies
• Analytical and problem resolution skills
• Strong communication skills, both verbal and written
• Strong interpersonal skills and ability to work well in a dynamic organization; Effective collaboration with all constituencies is critical to the success of this position
• Knowledge of marketing theory, principles, and practices within the medical device/healthcare industry
• A demonstrated track record of growing businesses
• A demonstrated leadership track record of establishing culture and team development
The range of starting base pay for this role is 240,000-303,000. Actual starting pay will be based on a wide range of factors including, but not limited to, relevant skills, experience, qualifications, education and location. In addition to base pay, this position is eligible for participation in either (i) our annual bonus program or (ii) a sales incentive plan.
Benefits package includes a comprehensive Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with matching company contribution, discretionary time off, paid sick time, stock purchase plan, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses and employee discounts.
We are an Equal Opportunity Employer. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates collaboration.