What are the responsibilities and job description for the Marketing Coordinator position at Baudville Brands?
CONTENT MARKETING COORDINATOR
ABOUT THE OPPORTUNITY:
We are seeking a highly creative and collaborative Marketing Coordinator to join the internal MarCom agency at our growing, Grand Rapids–based company. The ideal candidate will bring experience in content and social marketing, e‑commerce marketing, digital merchandising, and MarCom project management. In this role, you will collaborate on compelling copy and visual assets that drive engagement and conversion across multiple channels—managing our digital presence through social networks, email marketing, e‑commerce platforms, directory listings, reviews and ratings, and other interactive touchpoints. You will also coordinate cross‑functional projects to support traffic growth, on‑site engagement, and sales performance, ensuring successful outcomes for all brands.
Content Management & Social Media
- Manage all Baudville Brands social media channels to ensure the thoughtful and timely creation of on-brand content for Baudville, RecogNation, and Delightly, interacting on behalf of the same as needed
- Propose and report on content efforts in the spirit of continuous improvement
- Create and execute approved monthly social media calendar to increase followers and engagement
- Responsible for working with peers to write and publish content throughout all social channels
- Make recommendations for annual social media budget, manage and report on promoted social posts and in-platform advertising
- Collaborate with vendors and teammates on all visual, multimedia, and interactive content
- Manage blog calendar and assist in concept, creation, deployment, and measurement of content performance
- Collaborate on administration and execution of our Employee Advocacy Program
Email Marketing
- Collaborate on email campaigns and related landing pages that promote products, services, content, and critical outbound communications to subscribers and customers
- Respond to and follow-up on requests for email creative and copy in a timely manner
- Manage segmented lists and campaigns based on email strategy, including maintenance of non-deliverable email addresses and opt-outs
- Create and modify email templates as needed including those with dynamic plugins
- Ensure messages are sent in proper form and are viewable and friendly in all email clients, devices, and viewing modes
- Assist with personalization strategy including recommending new campaigns, follow-up and lead generation strategies
- Provide results reporting in pursuit of increased performance, recommending improvements, enhancements, and testing strategies for current and future campaigns
Digital Presence
- Manage listings and content for all brands on directories and ratings platforms
- Ensure up-to-date information and representation of our brands in all online profiles, conducting regular quality control to ensure brand standard compliance on all existing and new placements
- Collaborate with peers to drive interest and participation on related platforms from all employees
- Actively communicate to internal stakeholders about notable online interactions and opportunities
Ideal Candidate Traits
- Strong writing skills with the ability to accurately assess time and resources, and meet short deadlines when needed
- Possess an analytical approach to decision-making with outstanding attention to detail
- A natural balance of the creative execution with business needs
- Prior experience with B2B brands and marketing as well as B2C
- Familiarity with e-commerce marketplaces and platforms (Shopify preferred)
- Familiarity with a SaaS product/service business model
- Proven ability to transfer research and education into compelling stories and captivating content
- Demonstrated ability to generate content ideas through short-form interviews with Subject Matter Experts
- Ability to translate brand promise, USPs’, data points, features, etc. into effective content
- Experience with omnichannel marketing, including digital advertising, email, and content marketing
- Prior experience with Social Media management platforms such as Sprout, Oktopost, and Hootsuite
- Familiarity with project management tools and CRM platforms (Wrike and NetSuite preferred)
- Experience with email marketing tools (such as MailChimp, Klaviyo, and Constant Contact)
- Ability to multi-task and maintain organization in a very fast-paced environment
Key Measures of Success
- Drive weekly and monthly social media engagement and audience growth
- Promote and support Employee Advocacy program participation, targeting 80% or better internal engagement
- Support Marketing Qualified Lead (MQL) increases via social with both qualitative and quantitative evaluations reported monthly
- Monitoring of MarCom projects with weekly reporting in Team Huddles of workload vs capacity, targeting average of 70-90%
Requirements
- Bachelor’s degree preferred in Marketing, Communications, Media, or Advertising (Associate’s degree or other Majors may be considered with commensurate work experience and/or certificates)
- 1-3 years of experience in digital marketing and/or social media
- Experience in working with digital-first partners/vendors
- Excellent understanding of web technologies and concepts (html, css, search engines, landing pages, optimization via A/B and multivariate testing, tools, and trends)
- Currency on digital marketing trends—sharing discoveries and insights with team members
- Strong understanding of influence upon B2B/B2C purchase processes in the digital space via videos, interactive demos, free downloads, etc.
- Strong understanding of Social Media tools and techniques, tracking the daily “state of play” regarding legal/regulatory impacts on platforms
- Experience with setting goals and measurement for digital activities
- Excellent verbal, written and listening skills, be able to interact with various people at all levels of the organization and external contacts, communicate clearly and concisely; graciously deal with all types of customers, exhibit strong listening skills, and work harmoniously and effectively with others
- Self-starter personality with a mutuality mindset and a highly developed ability to receive and give feedback as well as to set priorities
Our Winning Culture Offers
- A world-class work environment:
- West Michigan’s 101 Best and Brightest Companies to Work for 18 times
- National Best & Brightest winner for 13 consecutive years
- 101 Best & Brightest in Wellness winner 12 times
- 7-time Great Place to Work Certified™. (https://www.greatplacetowork.com/certified-company/7012443)
- Performance-based compensation commensurate with experience including annual salary and discretionary bonus
- Stability of a privately held, employee focused business with 42 years of rich and diverse history
- Medical, Dental, Vision, Life, Long-Term Disability, and Short-Term Disability
- Company sponsored 401K with vested match
- Tuition Reimbursement
- Paid Parental Leave
- Peer group of proven winners – ready to embrace the same and grow our successful business to new levels.
At Baudville Brands, we offer a challenging but rewarding work environment where employees respect and recognize each other. We are dedicated to workforce diversity and a drug- and smoke-free workplace. Baudville Brands is an Equal Opportunity Employer and does not discriminate on the basis of age, gender, race, religion, color, national origin, marital status, genetic information, height, weight, sexual orientation, gender identity, veteran status, disability or any other protected characteristic. We welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview process a great one, please let us know.