What are the responsibilities and job description for the Manager of Ticket Sales & Activation (Full-Time) position at Battle Creek Battle Jacks?
Manager of Ticket Sales & Activations – Northwoods League, Battle Creek, MI Battle Jacks
A Southpaw Ventures Company
About the Role
The Battle Creek Battle Jacks, a proud member of the Northwoods League, are seeking a driven Manager of Ticket Sales & Activation. This role will oversee ticket sales initiatives, group and hospitality outreach, ticket office operations, sponsor activation coordination, and seasonal intern management. This role works collaboratively across the organization and serves as a key connector between sales, operations, marketing, and fan experience.
This position reports directly to ownership and collaborates closely with the organization’s operations, community engagement, and sales leadership teams.
Primary Responsibilities
Ticket Sales & Revenue Generation
- Drive revenue through group ticket sales, hospitality outings, ticket memberships, and community ticket programs
- Prospect and develop new ticket sales opportunities through outbound calls, emails, networking, and in-person meetings
- Build and maintain relationships with businesses, organizations, schools, youth sports groups, and community partners
- Meet or exceed individual and organizational sales goals
- Maintain accurate CRM records, pipelines, and sales tracking reports
- Assist with ticket promotions, special offers, and fan retention initiatives
Ticket Operations & Box Office Management
- Oversee daily ticket office and box office operations during summer season (June to August)
- Build and manage events, pricing, discounts, promotions, holds, and ticket inventory within the ticketing platform
- Coordinate ticket fulfillment for groups, hospitality clients, sponsors, and internal requests
- Serve as the primary point person for ticket-related customer service and issue resolution
- Manage game day ticket office execution, including walk-up sales and Will Call operations
- Track attendance, ticket revenue reporting, and operational ticketing data
- Help ensure a seamless fan ticketing experience across all touchpoints
Sponsor Activation & Fan Engagement
- Coordinate and execute sponsor activations and in-game promotional elements
- Help ensure sponsor obligations and hospitality experiences are fulfilled at a high level
- Assist with fan engagement initiatives and game day entertainment coordination
- Work collaboratively with marketing and community engagement teams on promotional execution
- Support the development of new fan experience concepts and activation ideas
Leadership & Intern Management
- Help oversee and mentor seasonal sales and activation interns
- Assist with intern scheduling, accountability, and game day execution
- Serve as a leadership presence during games, events, and organizational functions
- Help create a positive, energetic, and professional culture within the front office and game day environment
Qualifications
- 1-3 years of sales and ticketing experience in sports industry
- Sales internships or collegiate sports experience will be considered
- Strong communication and relationship-building skills
- Self-motivated with a strong work ethic and positive attitude
- Highly organized with strong attention to detail
- Comfortable working in a fast-paced, high-energy environment
- Ability to multitask and problem solve under pressure
- Willingness to work nights, weekends, holidays, and all home games during the season
- Familiarity with ticketing systems, CRM platforms, or sports software is a plus
- Passion for sports, entertainment, hospitality, and community engagement
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.