Director of Revenue

Director of Revenue

Baton — Hybrid (U.S., Preference to UT-based candidates)

About Baton

Baton, rated as the #5 fastest growing company in the Utah Valley by Utah BusinessQ and as the #11 fastest growing company in the Rocky Mountain Region by Inc Magazine, is a referral platform for home service companies (pest control, HVAC, plumbing, and more). We help companies both receive high-quality leads and earn revenue by referring leads they can’t service.

We’ve grown to ~$7M in revenue in 2025, primarily through founder-led sales and strong product-market fit. Now we’re ready to scale.

The Role

We’re hiring a Director of Revenue to turn our sales motion from founder-driven into a repeatable, scalable system.

You will own new revenue growth and build the sales engine that takes us from ~$1M in new annual revenue today to $10M .

This is not just a “manage the team” role.

This is a build the machine role.

What You’ll Do

Build the Sales Engine

• Define ICPs, vertical strategy, and targeting across multiple industries
• Build and document a repeatable sales process (inbound outbound)
• Establish clear funnel metrics (lead → close) and performance benchmarks
• Own and optimize HubSpot to reflect real pipeline health

Drive Revenue

• Personally close deals while scaling team output
• Improve conversion rates, deal size, and sales cycle
• Build accurate pipeline forecasts (±10–15%)

Build & Lead the Team

• Hire, onboard, and develop high-performing AEs and SDRs
• Coach reps on calls, deals, and messaging
• Quickly upgrade talent where needed

Build Pipeline Generation

• Create a scalable system for generating qualified meetings
• Train team on outbound (calls, email, SMS, etc.)
• Drive cost-efficient pipeline generation (target: <$200 per qualified meeting)

Partner Cross-Functionally

• Work with marketing and ops to improve lead flow and conversion
• Provide feedback on pricing, packaging, and positioning

What Success Looks Like (12–24 Months)

• Grow new revenue to $1M in Year 1, $5M in Year 2 tracking toward $10M in Year 3
• Build a repeatable, documented sales playbook used across the team
• Establish full-funnel visibility and predictable forecasting
• Develop a team where most reps hit or trend toward quota within 90 days
• Build a scalable pipeline generation engine

What We’re Looking For

Must-Haves

• Experience scaling sales from early-stage → growth (0→1 or 1→10)
• Proven track record of building sales systems, not just managing them
• Strong closer — you still enjoy selling and can jump into deals
• Experience hiring and developing high-performing sales teams
• Highly data-driven — comfortable managing by metrics

You’ll Thrive Here If You:

• Like building from scratch more than maintaining
• Take full ownership of outcomes (no excuses)
• Can turn ambiguity into structure quickly
• Care about winning, not just managing

Red Flags (Not a Fit):

• Only managed large, established sales teams
• Can’t clearly explain a system you personally built
• Prefer strategy over execution
• No longer want to sell

Compensation

• Competitive base salary performance-based bonus. Total compensation of $200-250K OTE.
• Equity opportunity
• High upside tied directly to revenue growth

Why Join Baton

• Strong product-market fit with real customer demand
• Multiple growth levers (new verticals, inbound scale, outbound expansion)
• Opportunity to build the sales engine from the ground up
• Direct impact on company trajectory and valuation
• National and local recognition as one of the fastest growing companies

How to Apply

Hit “Apply” on LinkedIn, and feel free to send a message to Cody about why you think you would be a fit for the role.