Director of Marketing (Marketplace / Home Services)

Director of Marketing (Marketplace / Home Services)

Baton — The Trusted Home Service Referral Network

Location: Hybrid from UT or AZ (strong preference for UT)

Role Type: Full-Time

Comp: Competitive salary performance-based bonus ($120k to $150k combined OTE) equity potential

About Baton

Baton is the trusted referral partner for home service companies nationwide. We help pest control, wildlife removal, lawn care, plumbing, HVAC and other service providers turn non-qualified or out-of-area callers into revenue — while also receiving exclusive referred leads from vetted partners in our network.

We’ve processed hundreds of thousands of referrals, support companies in all 50 states, and continue to scale rapidly. Our mission is simple: help great service companies serve more customers and monetize more of their demand.

The demand is real, the model works, and now we’re ready to build a marketing engine around it.

We are also proud recipients of the following awards:

• 2022 Startup of the Year - Silicon Slopes 
• 2025 #5 Fastest Growing Company in Utah County - BusinessQ

About the Role

We are hiring a Director of Marketing to build and own Baton’s marketing function from the ground up.

This is a high-impact, entrepreneurial role for someone who wants to join a profitable, fast-moving startup and build something lasting — not just manage an existing machine.

You’ll lead strategy, execution, and measurement across all marketing channels with a heavy focus on demand generation, lead acquisition, content, and brand positioning within home services.

What You’ll Do

• Build and own Baton’s marketing strategy across content, digital, brand, and partner marketing
• Generate inbound leads for both sides of the network:

New buyers (exclusive referral recipients)

New referrers (companies who send us non-qualified calls)

• Build industry-specific campaigns for pest control, wildlife, HVAC, plumbing, lawn care, etc.
• Lead content strategy: case studies, landing pages, email nurturing, trade show follow-up, social, ads, and SEO
• Launch data-driven performance marketing campaigns (Google, Facebook, paid industry placements, etc.)
• Develop clear marketing funnels with attribution tracking and reporting
• Partner with leadership to refine messaging and positioning
• Manage contractors / agencies as needed (design, copy, paid media)
• Eventually hire and build a full marketing team as we scale

Ideal Experience

You don’t need to come from home services, but you do need to love growth, experimentation, and performance.

• 5 years in growth, demand gen, or B2B marketing
• Experience in lead generation, digital advertising, or SEO
• Successful track record owning KPIs around CAC, conversion, ROAS, pipeline growth
• Comfortable in fast-paced, scrappy startup environments
• Bias toward action — test, measure, iterate
• Exceptional written communication and messaging instincts
• Bonus: experience in home services, marketplaces, or pay-per-lead businesses

Who You Are

• You think like a growth owner, not a “brand police”
• You’re analytical: you test everything, and don’t trust vanity metrics
• You take initiative — you don’t wait to be told what to do
• You enjoy wearing multiple hats early, while also building scalable systems
• You want a role with responsibility, autonomy, and measurable impact

Why Join Baton

• Profitable, fast-growing business with real traction
• Clear product-market fit in multiple home service verticals
• Your work will directly drive revenue
• Zero bureaucracy — build what works
• Ownership, autonomy, and upside

How to Apply

If you’re excited by the chance to build a marketing engine in a real, scaling business... we’d love to meet you.

Apply here via Linkedin or email your resume: phil@batonleads.com