What are the responsibilities and job description for the Regional Sales Manager position at Bath Concepts Independent Dealers?
Renken Remodeling is a leading bathroom remodeling company specializing in one‑day bath transformations and custom designs across multiple states. The Regional Sales Manager is responsible for driving revenue growth by leading, coaching, and developing a high‑performing team of in‑home Bathroom Design Consultants (sales reps) who meet with homeowners in their homes to design and sell bath remodeling projects.
Key Responsibilities
Lead, coach, and develop a regional team of in‑home Bathroom Design Consultants to achieve and exceed monthly, quarterly, and annual sales targets.
Own regional sales results: forecast demand, build sales plans, set quotas, and manage performance by market, team, and individual rep.
Run daily/weekly sales huddles, pipeline reviews, and 1:1 coaching sessions focused on close rates, financing utilization, average ticket, and revenue per lead.
Conduct regular in‑home ride‑alongs and virtual shadowing to improve presentation quality, pricing discipline, and adherence to Renken’s sales process.
Ensure consistent execution of the in‑home design and sales process, including needs analysis, product selection, design presentation, proposal, and close.
Partner with Marketing and the Call Center to maximize show rate, demo rate, and lead-to-sale conversion across all sources.
Monitor regional KPIs and dashboards (close %, average sale, cancellations, financing approval rate, and gross margin) and implement corrective actions when needed.
Recruit, interview, and onboard new Design Consultants to support growth and backfill underperforming markets.
Train and reinforce best practices in in‑home selling, compliance, and customer experience.
Collaborate with Operations and Installation leadership to ensure sold jobs are installable, profitable, and aligned with capacity in each market.
Build and maintain strong relationships with key partners (home shows, events, referral partners) to support lead generation and brand presence.
Uphold Renken Remodeling’s standards for professionalism, integrity, and 5‑star customer experiences in every home.
Qualifications
5 years of successful B2C in‑home sales experience in home improvement, remodeling, or a closely related industry; bath/kitchen remodeling strongly preferred.
3 years of experience leading or managing a field sales team, preferably across multiple territories or locations.
Proven track record of hitting and exceeding sales targets, improving close rates, and lifting team performance through coaching.
Strong understanding of the in‑home sales cycle, consumer financing, and high‑ticket residential projects.
Data-driven mindset with the ability to interpret reports and KPIs and translate them into clear action plans.
Excellent communication, presentation, and interpersonal skills; able to inspire and hold a sales team accountable.
Comfortable with technology: CRM systems, digital contracts, tablets, and virtual meeting tools.
Willingness to travel regularly within the region (up to 50–70%) for ride‑alongs, market visits, training, and sales events.
Compensation & Benefits
Competitive base salary plus performance-based incentives/bonuses tied to regional sales results.
Health, dental, and vision benefits, plus paid time off and holidays (per company policy).
Ongoing training, leadership development, and clear opportunities for advancement as the company grows.
About Renken Remodeling
Renken Remodeling is a top‑rated bathroom remodeling company delivering fast, professional bath transformations with premium products and expert design support. Our in‑home Design Consultants help homeowners choose the right styles, colors, and accessories to create custom bathrooms that fit their needs, budgets, and timelines.
Salary : $65,000 - $80,000