Team Lead, Marketing Development

Ready to join the clear market leader and help pioneer the future of Invoice Lifecycle Management?

At Basware, we didn’t just create the electronic invoice—we revolutionized how the world’s largest organizations manage, automate, and control their Accounts Payable operations. With over USD $10 trillion in invoices processed globally, Basware ensures compliance, eliminates errors, and prevents fraud across jurisdictions. Recognized by Gartner, Forrester, and IDC as the #1 solution in our category, we’re trusted by 6,000 customers worldwide.

As governments mandate e-invoicing and compliance across more countries, the market is hotter than ever—and Basware is leading the charge. Now, we’re scaling fast and expanding our reach. This is your opportunity to join a global leader and shape the future of enterprise finance transformation.

Are you ready to lead from the front? As Team Leader, Marketing Development, you’ll be a true player-coach, spending 50% of your time qualifying and developing leads yourself while guiding and inspiring a team to do the same. This role combines strategic leadership with hands-on execution—perfect for someone taking their first steps on a leadership growth journey who thrives on making an impact both individually and through others.

You’ll own the marketing lead qualification process, ensuring speed, quality, and consistency, while collaborating closely with Marketing and Sales to drive pipeline growth. If you’re passionate about coaching talent, influencing strategy, and rolling up your sleeves to deliver results, this is your opportunity to shape the future of marketing development at Basware.

Key Responsibilities

• Qualify and develop leads, modeling best practices in outreach, research, and consultative conversations
• Lead and coach a high-performing team to meet SLA and quality standards across inbound lead sources (forms, events, webinars, content engagement)
• Design and enforce speed-to-lead processes, ensuring timely engagement and effective strategies
• Deliver actionable insights by ensuring persona-based intelligence and call notes are accurate and valuable for Account Executives
• Drive conversion of qualified leads into Sales Accepted Leads (SALs) and oversee scheduling of discovery meetings to meet pipeline goals
• Maintain CRM data integrity, setting standards and coaching on best practices for lead management
• Collaborate with Marketing leadership to refine lead quality, conversion trends, and messaging—bringing team insights to strategic discussions
• Champion continuous learning, fostering product, industry, and persona knowledge development across the team
• Own team performance metrics, including SAL creation, booked meetings, and conversion rates, while providing analysis and improvement plans
  
  

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• Bachelor’s degree in Marketing, Business, or related field
• 2 years of experience in inbound sales development or marketing
• Strong understanding of inbound marketing and lead management processes
• Proven ability to coach and develop high-performing teams
• Excellent communication, analytical, and problem-solving skills with ability to convey ideas clearly to influence stakeholders at all levels
• Familiarity with CRM systems (e.g. Salesforce) and marketing automation platforms
• Data-Driven Decision Making including use of insights and analytics to guide strategies.
  
  

Success Metrics

• Increased inbound lead conversion and pipeline contribution
• Improved MDR productivity and engagement
• Enhanced collaboration between Marketing and Sales
• Consistent achievement of team quota and SLA compliance
  
  

Awareness of artificial intelligence concepts, tools, or applications is considered a strong asset. We highly value candidates who demonstrate curiosity, a proactive mindset and a willingness to explore and incorporate AI-driven technologies into their work. We support continuous learning in this area.

Why Basware

Basware is the global leader in Invoice Lifecycle Management, trusted by the world’s largest and most sophisticated organizations. With 40 years of innovation, a world-class partner ecosystem, and unmatched automation capabilities, Basware empowers companies to build AI-powered, future-proof AP operations that work at enterprise scale.

Our culture blends openness with global ambition where voices are heard, ideas matter, and people support each other. You will join a team that cares deeply about the craft of presales and celebrates creativity, diversity, and continuous learning.

Basware offers

• Financial stability of a global company with $230 million in revenue and a track record of profitability for 30 years, owned by AKKR since 2022
• Leading edge software products in the enterprise accounts payable and invoice automation market
• Strong brand, global reach, and an installed base of 3,000 customers and over a million enterprise users in 100 countries
• A unique company culture where Baswareans collaborate; the true ‘We’ glues everything together and creates a feeling of inclusion and generates genuine passion to succeed and celebrate achievements together. We are all Baswareans no matter what our background. We Drive Customer Value, We Take Ownership and We Are Bold
  
  

Award-winning Culture

Basware has been named a ‘Great Place to Work’ company. We received the distinction of being named one of “The Best and Brightest Companies to Work For” in the US for multiple consecutive years. Our culture is outstanding, and we hope you’ll consider joining our team!

As an added benefit, you’ll have an opportunity to build your experience by working with an exceptional client base that includes leading Fortune 500 accounts!

We’re Growing!

Basware is in an exciting growth phase and actively recruiting. The position offers flexibility and can also be home-based, giving you the freedom to work from wherever you thrive best.

For more information about life at Basware, please visit our website at: basware.com

TO APPLY: Please upload your resume, along with your salary requirement.