Social Media and Marketing Manager

About the job

Basu Aesthetics Plastic Surgery is a high-volume, nationally recognized high-reputation plastic surgery and medical spa practice. We are looking for a Director of Marketing who can own the strategy, manage a vendor ecosystem, and build the systems that generate consistent pipeline — not someone who waits to be told what to do. This role exists because we have strong marketing assets already in motion including but not limited to a podcast, an SEO/SEM agency, a television advertising presence, and a robust patient base worth nurturing. What we need is someone who can connect the dots between all of it, hold each vendor accountable to real outcomes, and build a marketing engine that follows the full patient lifecycle from first impression to loyal advocate. You will have in-house content creators reporting to you, ongoing access to consulting partners in marketing strategy and sales, and a practice leadership team that wants marketing to finally work the way it should.

What You'll Own

Strategy and Planning

You will develop and maintain a marketing plan that maps to the full patient lifecycle — awareness, consideration, conversion, retention, and loyalty. Plans will be grounded in data, reviewed regularly, and adjusted based on what's actually working. You will bring recommendations to the table, not wait for direction.

Vendor Management and Accountability

You will serve as the primary point of contact and accountability for all outside marketing partners, including the SEO agency, television agency, and podcast production team. You will maintain a reporting dashboard that keeps each vendor's KPIs visible, flags performance issues early, and informs budget decisions. If something isn't delivering, you will say so.

Lead Generation and Pipeline

You will build and maintain always-on systems that generate inbound leads without requiring constant manual effort. You understand the levers — paid, organic, referral, reactivation — and you know how to prioritize them for a practice at this level.

Patient Retention and Loyalty

In partnership with the operations team, you will develop marketing-side systems that support retention, loyalty, and reactivation. This includes email and SMS strategy, patient review generation processes, and coordination with any loyalty tools the practice uses.

Content Oversight

You will direct in house content creators responsible for social and short-form content. You do not necessarily need to create content yourself, but you must know what good looks like and be able to brief, review, and redirect effectively. AI-assisted content tools are part of the workflow here — fluency with those tools is expected.

What We're Looking For

You have at least three to five years of marketing experience in aesthetic medicine, plastic surgery, medical spa, or a comparably high-consideration, high-trust consumer environment. You understand how patients make decisions, how long the consideration window is, and how to market to someone who is researching quietly before they ever call.

You are a confident strategic thinker who is also comfortable getting into the details of a reporting dashboard or a vendor review. You know the difference between activity and results, and you don't confuse them. You have the discretion to work in a clinical environment, the judgment to represent a luxury brand, and the confidence to push back when a vendor or a plan isn't performing.

You communicate clearly, follow through without being chased, and take ownership seriously.

Reporting Structure

This role reports to the Practice Administrator, with direct visibility to Managing Director Dr. Basu on strategy, performance, and marketing direction.

Pay: $75,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person

Salary : $75,000 - $90,000