Senior Marketing Manager

Reporting Structure: Reports to Marketing Director, The Bastion Collection

The Bastion Collection is seeking a full-time Senior Marketing Manager to support its restaurant concepts in Houston, New York, and Miami. This role will be Houston-based, with involvement across all Bastion properties. This position blends marketing with on-property support, requiring a highly organized, creative individual with strong personal skills and a natural ability to thrive in fast-paced environments. Ideal candidates have 5 years of experience, with hospitality or luxury experience preferred.

●       Senior Marketing Manager for The Bastion Collection portfolio, inclusive of all Miami, New York, and Houston properties.

●       Serve as the on-property liaison between the Bastion Corporate Marketing Department and the on property operational and culinary teams.

●       Collaborate with leadership to activate key brand moments, including seasonal promotions, holidays, and high-profile partnerships.

●       Manage the creation and execution of a monthly content calendar for both the restaurant and club.

●       Write engaging captions and develop creative for Instagram posts, Stories, and Reels.

●       Produce and publish weekly Reels showcasing programming, partnerships, chef spotlights, and behind-the-scenes content.

●       Oversee community management by responding to DMs, comments, and engaging with the local community.

●       Track social media analytics and adapt strategy accordingly.

●       Own the creation and deployment of all email marketing campaigns for all Bastion properties, including newsletters, event invites, and promotional communications.

●       Support in managing and optimizing the SevenRooms CRM database.

●       Track engagement metrics and report on campaign performance.

Digital Marketing

●       Coordinate/support all digital marketing efforts, ensuring the maintenance of Google/Yelp and all other third party listings 

●       Coordinate paid ad campaigns

●       Support operations team on management of reviews

●       Ensure third-party booking platforms (Resy, OpenTable) are fully optimized, aligned with the brand’s tone and visual identity.

●       Provide updated copy and curated image assets regularly in collaboration with the Director of Restaurants.

●       Maintain and update the website, including hours of operation, menus, programming details, and imagery.

●       Facilitate and direct all website inquiries

●       Assist in coordinating all photo and video shoots for all properties.

●       Maintain an organized asset library for ongoing content use.

●       Execute and maintain all marketing collateral (digital and print)

●       Coordinate the design (through agencies/freelancers), printing, and rollout of materials such as:

○       Menus

○       Event signage

○       Partnership assets

○       Digital invitations

○       Various promotional collateral

●       Assist in the planning and execution of all brand partnerships, seasonal activations, and in-house programming (ex: holidays, DJs, tastings, panels).

●       Ensure all external-facing communications and assets align with the brand.

●       Develop and manage timelines, production schedules, and marketing rollouts tied to programming and events.

●       Coordinate with PR and media partners as needed.

●       Work to ensure that the agency of record has any/all information/assets needed to properly promote the property

●       Manage logistics surrounding media/press visits 

●       Craft elevated copy across all communications: social, web, email, collateral, and events.

●       Ensure all messaging reflects each concept’s tone

●       Support storytelling efforts around chefs, design, seasonality, and restaurant identity.

●       Collaborate closely with the Membership team to support all internal member communications and ensure alignment with  brand voice.

●       Provide membership team approved language/imagery for updating content within the members-only app (PeopleVine), including announcements, event details, and programming highlights

●       Partner with the Membership team to develop and execute all member-facing communications, including email campaigns, digital collateral, and in-app messaging.

●       Support the marketing and promotion of all Member Programming initiatives.

●       Support with the development of communication materials for programming, such as:

○       Event invitations

○       Weekly digests

○       On-site signage

○       Member experience collateral