What are the responsibilities and job description for the Junior Social Media Intern position at Bask Health?
The Junior Social Media Intern supports the Creative team in planning, creating, and publishing content across social channels to grow brand awareness and engagement. They will work closely with the Creative Director and design team to take campaign concepts and assets and translate them into clear, digestible, platform-ready content for social media.
Key responsibilities:
- Take campaign directions and assets from the Creative Director and design team and break them down into individual posts, stories, and short-form videos tailored to each platform.
- Adapt existing campaign visuals and copy into social-first formats (hooks, captions, carousels, reels, TikToks, thumbnails) while staying on-brand.
- Assist with the design and execution of social media campaigns on Instagram, TikTok, Facebook, LinkedIn, and Twitter.
- Help create, edit, and publish content (short-form video, graphics, stories, carousels, basic copy/captions).
- Support management of the social media content calendar, including scheduling posts at optimal times.
- Monitor channels daily, respond to comments and DMs, and flag community feedback or issues to the team.
- Track basic performance metrics (reach, engagement, follower growth) and compile simple weekly reports.
- Actively research and monitor new trends, memes, audios, and content formats on TikTok, Instagram, and other platforms, and proactively propose ways the brand can participate.
- Quickly package trend-based concepts into draft content (scripts, shot lists, rough edits, or mockups) for review by the Creative Director.
- Assist with influencer seeding or collaborations (shortlists, outreach, tracking posts), if applicable.
- Support live or online events by capturing content and posting real-time updates, when needed.
- Current student or recent graduate in marketing, communications, design, media, or a related field preferred.
- Familiarity with major social platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn); active personal use is a plus.
- Basic understanding of social media analytics and what makes content engaging.
- Comfortable using content tools such as Canva, CapCut, Adobe apps, or similar.
- Strong written communication skills and attention to detail.
- Organized, proactive, and able to manage multiple small tasks and deadlines.
This is an on-site, full time role in Manhattan (Zipcode: 10012)