Ecommerce Manager

About Bask & Lather Co. 

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach.

It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to help people everywhere love their hair, love their journey, and love themselves.

Role Overview

Bask & Lather is a results-driven beauty brand rooted in healthy hair and scalp care. We are seeking an experienced and detail-oriented E-Commerce Manager to own the day-to-day management and performance of our digital storefronts across Shopify, Amazon, Walmart, and TikTok Shop.

This is a highly collaborative, on-site role in Yonkers, NY, where you will work closely with our Operations, Marketing, and Customer Support teams to drive sales, streamline the customer experience, and ensure our product catalog and promotional strategies are executed with excellence.

Key Responsibilities

• Own the end-to-end management of the Shopify storefront and marketplace listings (TikTok Shop, Amazon, Walmart), including merchandising, seasonal updates, and campaign execution.
• Maintain accurate and updated listings across Amazon, TikTok Shop, and Walmart Marketplace
• Ensure all product imagery, video, copy, and page layouts meet brand standards and are QA’d before publishing
• Ideate and implement PDP enhancements, A content, and on-site experiences to increase conversion rates and customer engagement.
• Maintain PDP consistency and visual quality across all sales channels
• Identify and report website bugs; partner with development or platform support teams to resolve issues
• Track and improve e-commerce KPIs such as conversion rate, bounce rate, and AOV.
• Monitor site data (conversion, bounce rate, traffic behavior) and identify areas for UX and CRO improvements
• Create and test bundles, special offers, and upsell strategies
• Conduct regular QA across all digital storefronts (desktop and mobile)
• Plan and maintain the e-commerce promotional calendar in coordination with the marketing team (launches, bundles, offers)
• Brief the creative and social teams on content asset needs for digital sales channels (PDPs, bundles, seasonal themes, etc.)
• Monitor competitor websites for best-in-class e-commerce practices in layout, upsells, UGC use, and mobile optimization
• Collaborate with the Customer Support Manager to ensure the support team is aware of product changes, launches, promotions, and FAQs
• Assist with tracking and integrating reviews, before/after photos, and social proof into product pages
• Coordinate launch timelines and readiness across all sales platforms
• Partner with operations to ensure accurate inventory visibility across channels

Qualifications

• 5 years of experience in e-commerce or digital merchandising (Shopify experience required)
• Familiarity with Amazon Seller Central and TikTok Shop preferred
• Understanding of conversion optimization tools and analytics (Google Analytics, Hotjar, etc.)
• Detail-oriented with excellent organizational and communication skills
• Experience working in a fast-paced, product-driven environment
• Proactive, self-starter who thrives in a collaborative team setting

Why Join Bask & Lather Co.?

• Be part of a passionate, fast-paced team changing the narrative around scalp care
• Play a pivotal role in a high-growth, high-impact brand with national reach
• Directly support strategic initiatives and help shape scalable infrastructure
• Competitive salary, collaborative culture, and room to grow with the business

Benefits

• Medical Insurance- (Health, Dental, Vision)
• Paid Time Off
• 401K
• Plum Benefits Discounts  
• Career growth opportunities within a rapidly expanding company

Salary: $90,000-$110,000

Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.

Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law.

We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs.