What are the responsibilities and job description for the Associate Brand Manager position at Bask and Lather Co?
Location: Yonkers, NY (Hybrid) with Flexibility for Remote Candidates
Reports to: Senior Brand Manager
Status: Full-Time
Salary Range: $80,000–$100,000 (based on experience)
Direct Reports: None
About Bask & Lather Co.
Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach.
As we enter our next phase of growth across DTC, retail, and experiential channels, we are building a brand organization that prioritizes long-term equity, cultural relevance, and creative excellence—while supporting strong performance outcomes.
Role Overview
The Associate Brand Manager is a highly organized, brand-first operator responsible for executing brand initiatives from concept through launch and into market.
This Role Supports The Full Product Lifecycle
This role plays a critical part in bringing brand strategy and new product development to life through execution—ensuring alignment across teams, consistency across touch-points, and excellence in delivery.
Reporting into the Senior Brand Manager, this role partners closely with Growth, Paid Media, Retention, Social, E-commerce and Operations teams to ensure all initiatives are executed on time and at a high standard.
Success in this role is measured by executional excellence, strong cross-functional coordination, and the ability to translate strategy into well-executed brand moments.
Key Responsibilities
New Product Development (NPD) Support
Bask & Lather Co. is an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.
Reports to: Senior Brand Manager
Status: Full-Time
Salary Range: $80,000–$100,000 (based on experience)
Direct Reports: None
About Bask & Lather Co.
Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach.
As we enter our next phase of growth across DTC, retail, and experiential channels, we are building a brand organization that prioritizes long-term equity, cultural relevance, and creative excellence—while supporting strong performance outcomes.
Role Overview
The Associate Brand Manager is a highly organized, brand-first operator responsible for executing brand initiatives from concept through launch and into market.
This Role Supports The Full Product Lifecycle
- NPD → what we are making
- GTM → how it goes to market
- Campaign → how it shows up to the world
This role plays a critical part in bringing brand strategy and new product development to life through execution—ensuring alignment across teams, consistency across touch-points, and excellence in delivery.
Reporting into the Senior Brand Manager, this role partners closely with Growth, Paid Media, Retention, Social, E-commerce and Operations teams to ensure all initiatives are executed on time and at a high standard.
Success in this role is measured by executional excellence, strong cross-functional coordination, and the ability to translate strategy into well-executed brand moments.
Key Responsibilities
New Product Development (NPD) Support
- Support the execution and coordination of new product development initiatives from concept through readiness for launch
- Build and manage NPD timelines, ensuring alignment across Brand, Product Development, Operations, and Supply Chain
- Assist in development of product naming, positioning, and messaging frameworks in partnership with Brand leadership
- Track key milestones and flag risks to ensure timelines are met
- Support competitive research and trend analysis to inform product development
- Support development and execution of go-to-market (GTM) plans for all product launches
- Build and manage launch timelines, deliverables, and cross-functional alignment across Growth, Retention, Social, E-commerce, Operations and Retail
- Assist in creation of launch briefs, ensuring alignment across campaign, packaging, and channel storytelling
- Coordinate delivery of all launch assets and ensure readiness across all channels (site, email, social, retail)
- Partner with E-commerce and Operations to ensure accurate and timely product availability
- Support execution of integrated 360° brand campaigns across digital, social, retail, influencer, and experiential channels
- Build and manage campaign timelines, asset trackers, and deliverables
- Ensure all campaign assets align with brand guidelines, messaging frameworks, and creative direction
- Coordinate across teams and partners to ensure seamless campaign rollout
- Partner with Creative and Social teams to ensure brand consistency across all assets
- Support photoshoots and content production (logistics, asset tracking, usage organization)
- Assist in reviewing creative to ensure alignment with brand voice and visual identity
- Support packaging and label development process from concept through final approval
- Coordinate cross-functional approvals (Brand, Ops, Supply Chain, Leadership)
- Track revisions and ensure final files are delivered accurately and on time
- Act as a central point of coordination across Brand, Growth, Paid Media, Retention, Social, and E-commerce teams
- Ensure alignment across all consumer touch-points during product launches and campaigns
- Track product launch and campaign performance across channels
- Support post-launch and post-campaign recaps, highlighting key learnings and opportunities
- Monitor competitive landscape and cultural trends to inform future execution
- Maintain tools such as Monday.com, campaign trackers, and asset libraries
- Ensure clear organization of timelines, deliverables, and project files
- Help improve workflows to increase efficiency and clarity across teams
- 2–4 years of experience in brand marketing, marketing, or related field
- Experience supporting new product development, product launches (go to market planning & execution) and 360 marketing campaigns, and other marketing initiatives
- Strong organizational and project management skills
- Ability to manage multiple priorities in a fast-paced environment
- Strong attention to detail and executional excellence
- Collaborative mindset with strong communication skills
- Interest in beauty, wellness, or consumer brands preferred
- Familiarity with Google Workspace and project management tools (e.g., Monday.com)
- Exposure to platforms like Shopify, TikTok, Amazon, or Klaviyo is a plus
- Competitive base salary: $80,000–$100,000
- Health, dental, vision, and retirement benefits
- Employee product allowance and discounts
- Plum Benefits perks and discounts
- Professional development opportunities and growth path within the brand organization
Bask & Lather Co. is an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.
Salary : $80,000 - $100,000