What are the responsibilities and job description for the Business Outcomes Partner position at Basis?
ABOUT THE TEAM
The Media Consulting and Activation (MCA) team is a passionate 250 person group with one goal, to deliver digital solutions that move the needle for our client’s business while providing Raving Fan service. Through a combination of SMEs in the areas of ad operations, analytics, media planning/buying, programmatic, search, social and strategy development, the services team has their pulse at the forefront of what’s happening across the digital landscape. This team develops bespoke solutions designed to help clients maximize their budgets and achieve their KPIs. Working closely with the client development team (sales), a primary focus of the services team is to win, grow, and retain business among a diverse portfolio of clients. The services team is responsible for stewarding $500M in paid digital media annually. The team has an exciting and collaborative working dynamic that amplifies Basis' winning culture.
WAYS YOU’LL CONTRIBUTE
This role will be part of a team of strategists with a diverse set of skills across consulting, media & investment strategy, marketing strategy, consumer insights, and innovation. The team acts as a strategic engine within the Media Consulting and Activation organization, driving business outcomes for our clients through consultative support, thought leadership, and strategic enablement. You'll be responsible for bringing a creative and strategic mindset, a sharp POV, and a passion for solving client business challenges. You must have curiosity and enthusiasm for immersing yourself in strategic intelligence and know how to combine this with audience insights that produce actionable strategies. Key responsibilities include:
- Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.
- Commitment to creating inclusive, respectful environments where all voices are valued and supported.
- A minimum of 15 years of relevant experience with strategic planning, communications planning, or similar functions that bridge an understanding of marketing, media, and consumer insight.
- Proven track record of new and interesting thinking.
- Prior experience influencing and partnering with senior-level clients, becoming engrained in their business, and acting as a consultant.
- Business acumen and persuasive presentation (writing and presenting) skills required to speak to all levels within a client organization.
- Successful new business conversion across various sizes and categories of clients
- Experience developing strategy for both digital and traditional media with an understanding of how channels complement one another.
- Strong ability to collaborate and partner with a multi-functional team to guide a high standard of work with favorable outcomes.
- Willingness to actively contribute to and be part of Basis’s culture.
- Ability to travel up to 25%.
- Mentorship and oversight of strategic talent.
- Familiarity with leveraging CRM, first party, and commerce data for audience insight and targeting is preferred.
- Bachelor’s degree.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.