What are the responsibilities and job description for the Business Development Specialist VIANT position at basf-se?
A chemical structure is only as strong as the bonds between the molecules. At Chemetall, the strength of the bonds lies not just in the chemicals but is also mirrored in the links forged between the global companies and employees of the Chemetall world.
We are a company with highly qualified talent, who give their contribution each and every day across the different sectors to make the Chemetall difference. We demonstrate uncompromising ethics and appreciation for our employees, as well as respect for the environment. Chemetall is a leading specialty chemical company whose quality, innovation, and service exceed the expectations of our customers.
Where the Chemistry Happens…
The primary function of the Marketing Development Specialist is to identify prospective customers and markets for Chemetall’s VIANT, New Coating Technology, and lead the sales acquisition process from initial contact through evaluation and testing to ongoing customer retention.
While technical support resources will be available, it is the Marketing Development Specialists strong balance between sales and technical skills that will establish the front line of customer support and troubleshooting as well as the focal point for the accumulation of field application expertise.
Technical skills include coordinating audits, sales presentations, product recommendations, process start-ups, troubleshooting problems, creating presentations and training materials. Marketing support includes internal and external promotion of VIANT, as well as development and reporting of market share and value potential. Marketing tools include, but are not limited to, conference paper presentations, brochures and other printed collateral, on-line advertising and social media.
The Marketing Development Specialist is responsible for identifying coordinating and obtaining required approvals as an enabler to grow the business. The Marketing Development Specialist will be viewed as having a firm understanding of his/her market potential and industry trends.
Formula for success:
- Opportunity Base
- Develop a plan to meet sales budget annually
- Working with the Sales teams, ensure a robust opportunity list to meet annual sales budget
- Provide leadership and support to Technical Sales Representatives throughout the sales cycle
- Regularly track and report progress on the opportunities
- Support Sales team with presentations to key/qualified prospective customers
- Assist in the coordination of field trials and start-ups at key/qualified prospective customer locations
- Provide direct as well as supporting efforts to obtain customer approvals as needed to grow the business
- Customer Support
- Provide or coordinate technical support to Technical Sales Representatives and customers
- Provide training to the Sales team and end users (customers)
- Coordinate on-going audits of key accounts, intimately know key customer accounts
- Maintain contact (and report activity) with key personnel and all strategically important accounts
- Other
- Provide input for advertisements, articles, success stories, market strategy and websites
- Assist in the launch and promotion of new technologies and product approvals/specification requirements
Ingredients for success:
- B.S. Degree in Chemistry, Engineering, Business and/or Marketing, technical degree preferred
- Industrial, technical and marketing experience, including a minimum of 5 years’ experience in surface treatment or protective coatings with strong applications experience; knowledge of paint formulation and application or alternative finishing operations such as e-coat or autophoretic coating preferred.
- Experience in the innovation process of identifying potential markets and customers suitable for the new technology strongly desirable
- Ability to clearly define and quantify the value proposition as well as use that information to market the technology through various channels
- Excellent communication (verbal/written) and analytical skills
- Strong business and management skills; results-oriented, self-motivated and well-organized
- Strong skills; knowledge of Microsoft Word/Excel/PowerPoint
- Proven ability to lead teams