Manager, Commerce Marketing & Analytics

Business Overview

Barrows is a commerce experience agency dedicated to building the world’s leading experiences for brands and retailers. We combine creativity, strategy, and technology to turn moments of shopper engagement into moments of conversion. From shopper marketing and category transformation to retail toolkits, display design, CX strategy, and store design, we deliver end-to-end solutions that don’t just meet expectations, they reset them.

Backed by the scale and innovation of VML and WPP, we bring clients access to the best tools, technology, and talent as a sustainable competitive advantage. What sets us apart is not just what we deliver, but how we deliver it: a global team united by a can do spirit, relentless curiosity, and the belief that remarkable commerce experiences can transform both brands and the people who shop them.

Barrow's is seeking a measurement-focused Manager of Commerce Marketing & Analytics to join our team. This role blends data analytics, retailer marketing, strategic planning, and cross-functional collaboration to support high-impact commerce marketing programs at Walmart and Sam’s Club.

The ideal candidate is equal parts data-savvy and marketing-minded—able to translate complex data into compelling, actionable marketing programs that elevate sales performance and shopper engagement

Roles and Responsibilities

Program Execution & Relationship Management

• Develop and execute all aspects of Commerce Marketing programs for Sam’s Club: program objectives, strategy, budgeting, creative briefs, agency engagement, execution, and post-campaign analysis.
• Lead agency partner management to execute Commerce Marketing plans effectively.
• Partner with cross-functional teams (Sales, Agencies, Merchandising) for program sell-in, alignment, and in-market execution.
• Build and maintain strong relationships with customer marketing teams and dedicated agency partners to ensure flawless program delivery.

Measurement & Analytics

• Act as measurement lead for all Walmart and Sam’s Club marketing programs.
• Analyze Commerce Marketing programs by leveraging consumption data and performance metrics to deliver insights and assess program effectiveness.
• Collaborate with Sales, Category Management, Brand, Demand Science, and retailer personnel to determine impact of Commerce Marketing investments.
• Evolve and improve existing methodologies for analyzing Commerce Marketing performance.
• Recommend ways to improve marketing programs and drive increased sales.

Planning & Financial Management

• Partner with Brand, Sales, and Finance to ensure Commerce Marketing initiatives align with business goals, including net sales and gross margin.
• Manage the Commerce Marketing budget and invoice management for assigned customers, ensuring the budget is always balanced.
• Leverage shopper and customer insights and ensure marketing programs align with category growth strategies.

Qualifications

• 5 years of experience in Marketing Analytics, Commerce Marketing, Brand, E-commerce, or related fields.
• Bachelor’s degree required, MBA preferred.
• Proficiency in Scintilla, Madrid, Circana, Excel, Power BI, Walmart Connect and Sam’s Club Connect Ad Centers.
• Strong communication skills with the ability to influence cross-functional teams.
• Strategic thinker with a track record of turning data into actionable business insights.
• Agility – Able to balance long-term plan development with short-term business opportunities/challenges, manage multiple marketing programs simultaneously, and respond to internal/retailer requests.
• Curiosity – Demonstrated track record of identifying opportunities and acting.
• Ability to work in the office 3 days a week (Tuesday, Wednesday, Thursday)

Salary and Benefits

The salary range for this role is $100,000 - $120,000

*exact compensation will be determined based on individual experience

Benefits include:

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....