What are the responsibilities and job description for the Territory Manager - Outside Sales position at Barron Equipment & Overhead Doors?
Territory Manager – Outside Sales
Barron Equipment Inc.
Reports To: Sales Manager and Director of Sales
Why This Role Matters
At Barron Equipment, our Territory Managers are trusted advisors to customers—not just sales reps. In this role, you’ll own your territory, build long-term partnerships, and deliver engineered material-handling solutions that make our customers’ operations safer, more efficient, and more productive. If you thrive in a consultative sales environment, enjoy being in the field, and are motivated by results, this role gives you the autonomy and support to excel.
What You’ll Do
As a Territory Manager, you’ll balance relationship management with proactive business development across an established and growing customer base.
Sales & Growth
- Own and grow your assigned territory through a strategic mix of account management and new business development
- Identify customer challenges and recommend engineered solutions that drive value and profitability
- Build recurring revenue through repeat business, referrals, maintenance agreements, and service installations
- Conduct onsite customer visits to uncover opportunities and strengthen trust
- Generate and follow up on quotes with a disciplined, process-driven approach
- Initiate cold outreach to develop new customer relationships and expand market presence
Customer Experience
- Serve as the primary point of contact for customers, ensuring an exceptional experience from first conversation through project completion
- Manage projects end-to-end with a focus on communication, accountability, and customer advocacy
- Resolve customer concerns with sound judgment and solutions that support long-term relationships
Territory & Process Management
- Develop and execute territory sales plans aligned with company growth objectives
- Use Salesforce to manage opportunities, customer interactions, and follow-up activities
- Manage expenses, pricing, and margins to create profitable, sustainable business
- Collaborate with internal teams and vendor partners to deliver best-in-class solutions
Products You’ll Sell
- Material Handling Equipment such as:
- Dock equipment
- Lift tables
- Industrial doors
- Casters and related solutions
- Ergonomic Equipment
- Conveyor Systems
- In-Plant Offices and Mezzanines
- Racking and Storage Solutions
- Safety Solutions
What Success Looks Like
- Consistent territory growth through repeat customers and new opportunities
- Strong margins and profitable project execution
- Customers who trust you as a long-term partner and refer new business
- Organized pipeline management and follow-through
What You Bring
Required Qualifications
- Proven experience in outside sales with a customer-focused, consultative approach
- Strong communication, problem-solving, and relationship-building skills
- Ability to manage time independently and prioritize a dynamic workload
- Comfort using CRM systems and sales tools (Salesforce preferred)
- Proficiency with Microsoft Office
Preferred Experience
- 2–3 years of sales experience, ideally in B2B or industrial environments
- Background in material handling, industrial equipment, or engineered solutions
- Experience with Salesforce and/or Epicor P21
Work Environment & Travel
- Field-based role with time spent at customer sites and occasional warehouse/office environments
- Regular driving within the territory; periodic overnight travel as needed
Why Join Barron Equipment
- Entrepreneurial territory ownership with strong support
- Established customer base with room for expansion
- Opportunity to sell solutions that make a real impact on customer operations
- Collaborative, respectful, and safety-focused culture
- Ongoing training and professional development
Pay: $19.00 - $22.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Work Location: In person
Salary : $19 - $22