Director of Global Sales North America, Canada & Mexico

Company Description

Barrière Collection is seeking a Director of Global Sales - North America to lead the continued expansion of the brand across the United States, Canada and Mexico. Reporting to the Director of International Global Sales, this role is responsible for driving revenue, developing strategic partnerships, and expanding brand awareness across key market segments.

This role is open to:

• Candidates already working in global or multi-property sales roles. 

Experience selling multiple properties or complex portfolios is strongly preferred. The successful candidate will demonstrate both strategic thinking and hands-on sales execution, with the ability to represent Barrière Collection across diverse markets and audiences.

Preference is given to candidates with a strong luxury leisure expertise who are motivated to develop group and MICE knowledge.

Job Description

Key Responsibilities

• Create and expand brand presence and awareness for Barrière Collection (all segments) in North America, Canada and Mexico;

• Manage key accounts within USA, Canada & Mexico - major focus on luxury leisure consortia agencies;

• Manage corporate & group accounts in North America;

• Regular individual sales trips in the US, Canada & Mexico, promoting Barrière Group and attend industry tradeshows & partners meetings;

• Participate and organize roadshows, sales calls for Barrière Hotels traveling to North America;

• Create meaningful and strategic partnerships with US brands and agencies for Barrière Collection;

• Identify new accounts and business opportunities for Barrière Group;

• Assist with annual budget process and monthly tracking;

• Create and develop a strategy to meet & exceed budget expectations, grow ADR from the designated markets;

• Oversee marketing presence among all segments partners for Barrière Collection.

Qualifications

Required Qualifications

• Degree in hospitality management or similar/applicable discipline required;

• A proven hotel sales experience;

• Advanced knowledge of hotels and competitive market;

• Capacity to manage various projects and work to tight deadlines;

• Excellent negotiation and leadership skills;

• Outstanding written and verbal communication skills;

• Must be able to maintain the confidentiality of information. 

✈️ Frequent travel required (U.S., Canada, Mexico occasional international).

Additional Information

Compensation & Benefits

• Base salary: Salary Range $170,000 - $180,000 attractive incentive plan. 

• Benefits package : Health/Vision/Dental Insurance, Life Insurance, Paid Time Off, 401K. 

About Barrière Collection

From Le Normandy in Deauville to Fouquet’s New York, Barrière Collection represents a refined French art de vivre rooted in hospitality, excellence, and emotional connection. Founded in 1912 and family-owned, Barrière operates an international portfolio of luxury hotels, resorts, and entertainment destinations, blending heritage with contemporary elegance.

Equal Employment Opportunity Statement

Barrière Collection is an equal opportunity employer. We are committed to fostering a diverse and inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other status protected under applicable law.

BARRIERE GROUP

A leader in casinos in France and a renowned name in luxury hospitality, dining, leisure, and entertainment, Barrière reinvents itself every day. At the crossroads between iconic destinations and legendary venues, Barrière has shaped more than just a legacy—it has created a signature.
From the Normandy in Deauville to Fouquet’s in New York, the Group stands out through its unique and authentic French art de vivre. Across its 33 casinos and club, Barrière brings to life a passion for gaming, a festive spirit, and a love for entertainment.
Founded in 1912 and now co-chaired by Joy Desseigne-Barrière and Alexandre Barrière, Barrière remains a family-run business where values of hospitality and excellence are passed down from generation to generation, within its teams in France and around the world. And maybe with you tomorrow?

At Barrière, we embrace diversity in all its forms and welcome every application with enthusiasm. We also adapt our recruitment process, upon request, to meet the needs of candidates with disabilities. Moreover, we value profiles that share our commitment to Corporate Social Responsibility (CSR) and who are eager to contribute to our mission of making a positive impact on society and the environment.

Barrière: 50 professions, 1 mindset. Join us!