Director of Marketing and Admissions

Director of Marketing and Admissions
Location: Barre Gardens for Nursing and Rehabilitation | Barre, VT

Barre Gardens for Nursing and Rehabilitation is seeking an experienced and motivated Director of Marketing and Admissions to join our skilled nursing facility in Barre, Vermont. This role is ideal for a dynamic professional with experience in skilled nursing or healthcare settings who thrives in a fast-paced environment and enjoys building strong relationships within the healthcare community.

We are looking for a high-energy, results-driven leader who will play a critical role in driving external sales efforts while overseeing internal admissions processes to continue our strong growth and reputation for quality care.

Why You’ll Love This Role

• Competitive base salary

• Extensive regional support and resources to help you succeed

• Flexible Paid Time Off and paid holidays

• Supportive leadership team and collaborative environment

• Opportunity to make a direct impact on facility growth and success

Key Responsibilities

• Build and maintain strong relationships with hospital case managers, social workers, physicians, discharge planners, clinics, assisted living communities, skilled nursing facilities, and other healthcare providers

• Generate leads, identify new referral opportunities, and develop strategies to increase admissions and market share

• Conduct presentations, facility tours, and outreach meetings with healthcare professionals and community partners

• Collaborate with the Administrator, Nursing leadership, Business Office, and Admissions team to ensure smooth transitions from hospital to facility

• Attend community networking events and outreach opportunities to promote facility services

• Review clinical and financial information for referrals through electronic referral sources such as Allscripts, NaviHealth, and similar platforms

• Determine whether referrals can be accepted based on clinical capabilities and payer requirements

• Communicate admission decisions with hospital discharge planners and referral partners in a timely manner

• Support the admissions process to ensure a positive experience for residents and families

What We’re Looking For

The ideal candidate will have:

• 2 years of experience in healthcare marketing or admissions, such as Clinical Liaison, Director of Marketing, or Admissions Director

• Experience working in a skilled nursing facility, hospital, or healthcare setting

• Proven ability to increase census and develop strong referral relationships

• Strong sales, networking, and communication skills

• Experience reviewing clinical referrals and payer sources

• Knowledge of insurance providers, reimbursement processes, and admission criteria

Benefits

We strive to provide our employees with a comprehensive and affordable benefits package, including:

Health & Wellness

• Medical, Prescription Drug, Dental, and Vision Insurance

• Telemedicine Program

• Health Savings Account (HSA) and Flexible Spending Accounts (FSA)

Financial Benefits

• Company-Paid Group Life Insurance

• Voluntary Term Life Insurance

• Short-Term Disability Coverage

• 401(k) Retirement Savings Plan

Work-Life Balance

• Paid Time Off (vacation, personal, sick, and state sick leave)

• Paid Holidays

Additional Support & Perks

• DailyPay – view and access your pay as it accrues

• Employee Assistance Program (EAP)

• Education Assistance Program:

  • Up to $5,250 per year toward tuition

  • Up to $2,625 per year toward repayment of a non-federal student loan

Benefits, bonuses, and variable compensation plans are based on applicable state law and factors such as job classification, location, and length of service.

Apply Today!

Join the team at Barre Gardens for Nursing and Rehabilitation and help drive continued growth while making a meaningful difference in the lives of residents and families.

Barre Gardens for Nursing and Rehabilitation is an Equal Opportunity Employer.