What are the responsibilities and job description for the Paid Search Strategist position at &Barr?
Who we are:
&Barr is a full-service advertising agency providing integrated services, including branding; creative; public relations; account service; social media; and traditional and digital media and analytics. As Florida's oldest, largest, independently owned agency, &Barr serves a diverse roster of national and international brands, including Florida's Space Coast Office of Tourism, Massey Services, Rosen Hotels & Resorts, Space Coast Credit Union and the YMCA of Central Florida, among others. Celebrating 69 years in business, &Barr's headquarters is located on Lake Eola in the heart of downtown Orlando, Fla., and the company is proud to be a locally founded, multi-generational, family-owned agency.
Check out our website to learn more about our work and team, https://andbarr.co/.
Why work with us?
- Voted Best Company to Work For in Florida by Florida Trend.
- Awarded the Golden 100 Top Privately Held Companies in 2023 by OBJ.
- Pet friendly work environment
- Flexible work hours
- Hybrid schedule - 4 days in office, 1 remote
- Great location in downtown Orlando, right next to Lake Eola.
- Benefits include:
- Health, dental vision insurance
- 401K with discretionary match
- Paid time off - 120 hours of paid time off given at the start of each year
- Volunteer time off - 8 hours per quarter to support giving back to our community
- Paid holidays - 13 paid company holidays
- Floating holidays - 16 hours per year
- Maternity/Paternity Leave
- Summer Fridays!
- Gym membership monthly reimbursement
- Tuition Reimbursement
What we are looking for:
We're looking for a Paid Search Strategist who can take ownership of planning, managing, and optimizing paid search, display, and video campaigns across platforms like Google, Bing, Facebook, LinkedIn, and beyond. This person will collaborate closely with our Digital Marketing & Analytics leadership while working cross-functionally with media, account services, creative, production, and PR teams. We want someone who not only ensures campaigns meet client goals but consistently pushes them further-bringing strategic thinking, adaptability, and a strong understanding of the ever-changing digital landscape to deliver impactful results across a wide range of industries.
Required Qualifications:
4-5 years paid search advertising experience
Technical competence and experience with paid search platforms
Knowledgeable in Excel, especially conducting advance analysis using formulas and pivot tables
Must be able to work in office 4 days a week.
Nice to haves:
Agency experience.