Digital Marketing Manager I

Barr, Inc. is seeking a hands-on Digital Marketing Manager to build, optimize, and scale a high-ROI digital engine for our B2B industrial business. You’ll set strategy, execute tactical programs, and establish processes in a lean environment—driving qualified inbound leads, online sales, and measurable growth.

If you are a results-oriented individual looking to play a key role in driving the success of a forward-thinking organization, we encourage you to apply. Our company offers a dynamic work environment, Monday-Thursday workweek with three-day weekends, competitive compensation, and benefits, including health insurance, company-paid life insurance, supplemental insurance options, and more.

Key Responsibilities

• Strategy and Leadership
• Build an ROI-driven marketing strategy and translate it into executable, tactical plans.
• Establish processes and infrastructure in a low-structure environment.
• Design and optimize the sales process for inbound leads and online B2B sales.
• Partner with and manage external agencies.
• Thrive in ambiguity; prioritize, test, and iterate quickly.

• Digital Marketing Execution
• Own SEO, SEM, PPC, AI search, display, retargeting, and paid social.
• Plan and execute campaigns across Facebook, Instagram, YouTube, TikTok, and LinkedIn.
• Launch full-funnel social campaigns that drive qualified prospects and sales.
• CRM, Lifecycle, and Ecommerce

• Drive lead generation and qualification; build scalable nurture programs.
• Map and optimize the full user journey from first touch to repeat purchase.
• Manage inbound lead capture, scoring, routing, and SLAs with Sales.
• Support and optimize B2B ecommerce flows, merchandising, and promotions.
• Digital Optimization and ROI Metrics

• Own website SEO optimization and technical hygiene.
• Define and report ROI metrics, CAC, ROAS/ROSS, LTV, and funnel KPIs.
• Run A/B and multivariate tests across ads, landing pages, and emails.
• Execute content optimization for search intent and conversion.
• Creative Development & Media

• Lead PR initiatives; secure earned coverage and manage paid placements.
• Plan and buy media across digital channels; manage budgets and pacing.
• Oversee industrial product photography and asset management.
• Update websites, product pages, and assortments with accurate content.

• Platform Experience (preferred, not required)
• BigCommerce (or similar ecommerce platform)
• Acumatica (ERP)
• HubSpot (CRM/marketing automation)
• Twilio (SMS/communications)
• B2B industrial marketing experience