Brand Digital Designer

The vision at Barnum Financial Group is to become the premier provider of financial services in the U.S., with a mission to positively impact as many lives as possible. We are seeking a Brand & Digital Designer to help amplify our brand(s) and engage our 300,000 clients.

This role will support our firm’s growing creative and digital needs, with a primary focus on taking ownership of building and growing our social media channels, prioritizing engagement and accelerating audience growth. In addition, the role blends hands-on design work with brand stewardship across our subsidiary brands.

The ideal candidate has a strong understanding of social media strategies and trends, a proven ability to collaborate and execute, an exceptional work ethic, a positive attitude, and the creative and strategic thinking needed to elevate every project.

Key Responsibilities:

Brand & Design

• Design and produce visual content for print and digital media, including social graphics, logo design, visual identity development, web assets, email templates, presentations, signage, photo enhancement, and promotional materials.
• Ensure all creative output aligns with brand-specific guidelines, tone, and messaging across all touchpoints.
• Translate business needs and marketing objectives into compelling, effective visual solutions.
• Manage and maintain multiple brand identities simultaneously, ensuring clarity, consistency, and high-quality execution.
• Maintain awareness of current design trends and best practices to continually elevate brand expression.

Digital & Social Media

• Build and execute social media strategies to increase engagement, brand awareness, and follower growth.
• Create and manage multiple social media calendars.
• Create, curate, and manage content across multiple social media platforms.
• Monitor and moderate user-generated content to protect brand reputation and foster a safe, positive community.
• Set up, manage, and optimize company-owned and subsidiary social media pages and profiles.
• Track social performance metrics, analyze results, and provide insights to inform ongoing content and design strategy.
• Lead the end-to-end development of social media advertising campaigns—including strategy, creative development, audience targeting, budget oversight, and ongoing performance analysis.

Website Management

• Oversee updates to the firm website, ensuring accuracy, brand alignment, and a positive user experience.
• Collaborate with internal teams or external partners to implement enhancements, design updates, or new features.
• Create small scale website for financial professionals and subsidiary brands.

Collaboration & Project Management

• Coordinate with internal stakeholders and external partners to conceptualize, develop, and deliver design projects on time and within budget.
• Present creative ideas clearly and receive feedback with professionalism and openness.
• Maintain organized design files, asset libraries, and documentation to support team collaboration and long-term use.
• Be able to create, execute and communicate marketing plans.
• Hold yourself and others accountable to timelines and project plans.
• Create reports and present findings on key metrics.

Candidate must be proficient in the following:

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD)
• Canva
• Meta Suite
• LinkedIn and LinkedIn Business
• WIX
• WordPress
• Social Media management sites (ex. Sprout Social)

Qualifications

• Bachelor’s degree in Graphic Design, Digital Media, Marketing, Communications, or a related field.
• 3–5 years of relevant experience in digital design, marketing, or a brand-focused creative role (agency or in-house experience preferred).
• Strong understanding of digital design principles, typography, layout, composition, and brand systems.
• Experience managing and creating content for major social media platforms (LinkedIn, Instagram, Facebook, etc.).
• Familiarity with CMS platforms and basic website management.
• Exceptional attention to detail, visual storytelling ability, and project management skills.
• Ability to balance creativity with strategic thinking in a fast-paced environment.
• Experience working with multiple brands or product lines is a plus.
• Strong self-management and time management skills.
• Outstanding work ethic, professionalism, and a positive, solution-oriented attitude.
• A growth mindset.

CRN202812-10024032