What are the responsibilities and job description for the Marketing Assistant position at Barnes, Inc.?
About the Company
We are a full-service landscaping company providing residential and commercial services
including landscape design, installation, and ongoing maintenance. We take pride in
quality work, strong visuals, and a professional brand, both in the field and online.
Position Overview
We're hiring a motivated, creative, and reliable college student to support our Marketing Coordinator during the summer. You'll help create content, manage social media, capture photo/video on job sites, and keep our website and digital signage looking fresh. This is a hands-on role with portfolio-worthy work and real-world marketing experience.
A marketing major is not required. Training and guidance will be provided. We're looking for someone organized, dependable, and comfortable taking initiative.
Key Responsibilities
Content & Social Media
- Help build and maintain a social media content calendar
- Create and schedule posts for LinkedIn, Facebook, and Instagram
- Write captions and short form copy aligned to our brand voice
- Support efforts to grow and engage our LinkedIn audience
Photography & Visual Content
- Capture photos of job sites, crews, and completed landscaping projects
- Organize, label, and upload photos for use across marketing channels
- Help ensure visual assets are current, consistent, and on brand
Website Updates
- Refresh website photos and project galleries
- Assist with basic content updates (training provided)
- Flag outdated pages/visuals and suggest improvements
Digital Signage (OptiSigns)
- Create and schedule content for OptiSigns digital displays
- Maintain a rotating signage calendar (branding, promotions, safety, seasonal messages)
- Assist with updating signage content on-site as needed
General Marketing Support
- Support the Marketing Coordinator with ongoing projects and deadlines
- Track tasks and deliverables to keep projects moving
- Contribute ideas for seasonal promotions and campaigns
What You'll Gain
- Hands-on marketing experience in a real business
- Portfolio-ready content (photos, posts, campaigns)
- Exposure to branding, content planning, and digital tools
- Mentorship from an in-house Marketing Coordinator
- Flexible schedule and opportunity to continue during the school year
Have questions? Reach out to Sara Rogers at sararogers@barnesinc.net and discover how you can become an integral part of our team today!