Marketing Specialist

The Marketing Specialist is responsible for developing and implementing marketing strategies to optimize marketing effectiveness in their assigned vertical and enhance our customer and principal experience. In addition, the Senior Marketing Specialist may provide assistance and support to the entire marketing department and collaborate with others throughout the organization, resulting in making Barentz Always a better solution.

ESSENTIAL DUTIES AND RESPONSIBILITIES *

Position/Department

• Gather data on existing and potential customers, competitors, or market segments for use in the development of

targeted marketing strategies

• Develop and administer a calendar of marketing campaigns or other promotional opportunities including trade shows, etc.

and ensure associated deadlines are met

• Be an ambassador for Barentz branding across division
• Lead Barentz’ social media presence with product and principal announcements, video, and vertical engagement
• Oversee all tradeshow details and manage tradeshow booth presence (banners, literature, promos) to foster engagement

with customers and principals

• Proofread marketing collateral (ads, product guides, articles, press releases, etc.)
• Coordinate feature product information for monthly e-mail newsletters
• Write company-wide press releases for media
• Collaborate with and advise sales team on best practices by using marketing tools, such as Paperflite, lead scanning, directories.
• Continuously develop strategies to grow social media followers and customer base

Leadership/ Teamwork

• Work closely with Principal Managers and sales leaders to collect information or specifications for use in marketing products

and principals

• Support executives, sales, and other departments as requested
• Work independently and in a team environment on various ongoing projects
• Participate in regular 1 2 1 meetings with supervisor to discuss the status of the territory’s business and growth opportunities
• Communicate with other Account Managers throughout the organization to stay up to date on customers and trends

Continuous Improvement/Problem Solving

• Contribute to and support continuous improvement of our processes and systems
• Seek opportunities to share best practices with the team, support staff and other divisions
• Ensure adherence to all applicable facility requirements, certifications and designations

Systems

• Barentz specific systems, including but not limited to BRM, Vizion, Chempax, Datacor, Sharepoint, etc.

Barentz Culture/Fundamentals

• Support and lead by example, following Barentz’ purpose, strategies, and values
• Act legally and ethically in all professional relationships in adherence with Barentz’ culture, values and fundamentals
• Contribute to an environment of trust and mutual respect
• Maintain a strong commitment to teamwork and concern for others
• Maintain a high level of personal responsibility and ownership
• Use effective communication and listening skills
• Foster an inclusive and diverse workplace where every team member feels valued and respected

Learning and Development

• Participate in on-going leadership, management, and skills training
• Seek out and participate in ongoing growth and personal development opportunities
• Embrace and promote Barentz’ learning and development culture

Other Duties and Responsibilities:

• Duties and responsibilities may be amended at any time per business need

EDUCATION AND EXPERIENCE

Education

• Bachelor’s degree in Marketing or other applicable field (Required)
• Master’s degree in Marketing or other applicable field (Preferred)

Experience

• At least three (5) years of experience in marketing and graphic design (required)
• Experience (preferred)

Certifications

• Any industry related certification (i.e., Sales Techniques, Project Management, Regulatory, Quality Management, etc.) (preferred/encouraged)

Position/Product/Industry Requirements

• Hands on experience with Adobe Creative Suite (Illustrator, InDesign, Photoshop), Microsoft Office (PowerPoint), CMS for webpage content (some HTML required), social media apps, and Constant Contact
• Experience using industry related technologies and equipment
• Exceptional proofreading skills
• Ability to be proactive on marketing ideas that create value for the organization and assigned division

SKILLS AND KNOWLEDGE

• Self-motivated, high energy, creative and engaging level of enthusiasm and positive outlook
• Ability and desire to develop meaningful/productive business relationships at all levels
• Effective written and verbal communication skills and the ability to adapt communication style to the audience as needed
• Software knowledge of Microsoft Office including Outlook, Word, Excel and Power Point
• Must be able to effectively prioritize work assignments for self and others
• Demonstrated exceptional organizational, presentation, negotiation, interpersonal and communication skills
• Fluent in English, a second language would be considered an asset
• Strong calculation, organizational, and problem-solving skills
• Must be very detail oriented and meticulous in how work is performed