Segment Marketing Manager - Healthcare

Segment & Clinical Marketing Manager - Healthcare Portfolio

As Segment & Clinical Marketing manager you are responsible for the value messaging of the Healthcare Portfolio from launch throughout the full sales journey , developed to target the different clinical segments, customers, personas and channels.

You work with a cross-functional team of sales leaders, product managers , communications specialists and regulatory specialists to assure that the marketing activities support commercial objectives.

Your Responsibilities

• You build a profound and data-driven understanding of the target clinical segments, end customers, persona s and channel s : market definition, segmentation and size, customer and buyer types & their journey, win/loss, competitors and our positioning. Document market problems/requirements.
• You c reate Barco brand equity and awareness with end-users and partners around clear (clinical & economical) value propositions . More specifically:
• You create and update a clear view of all personas with needs and challenges of these roles and translate the value proposition into clear value messaging for all segments that are in your scope.
• You develop, project, manage and implement innovative launch programs and enable the channel and regional teams (including key partners) to be successful
• You develop product collateral/tools, aligned closely with product managers, that communicate the product value proposition and value messaging to different stakeholders
• You work with sales to determine the sales support tools needed. Identify the most effective assets and manage the creation and accessibility of these assets
• You leverage partner-owned relationships to deliver aligned messaging that clearly communicates combined clinical, operational, and economic value
• You leverage end user access (e.g. hospitals, physicians, IDN’s, ASC networks) to define and execute clinical thought leadership activities, such as webinars, conference presentations, studies and white papers
• You define and execute claim roadmaps for the different solutions, such as claim studies with end customers
• You are responsible for correct presentation of our products on the website
• You check and validate all materials with our Regulatory team
• You m anage and support regular internal and external sales communications
• You share insights internally to influence products roadmap and commercial strategy
  
  

Your Profile

• Preferably you have a Master's degree or equivalent through experience
• Educated or experience d marketing professional, preferably with experience in the medical domain, such as Radiology, Breast Imaging, Surgery and/or Digital Pathology
• Deep customer empathy; skilled at conducting various forms of customer and market research , and claim validation studies
• Strong data- analyti cs skills
• Excellent communication, presentation, and interpersonal skills
• Ability to work independently and collaboratively in a fast-paced, dynamic, and cross-functional environment
• Profound in English language
• Team player
  
  
  

Tools

• Advanced in Microsoft tools (Word, Excel , PowerPoint)
• Advanced in Marketing tools ( SFDC , Marketo (marketing automation) )
• Reporting tools
• Teams , Zoom
• CoPilot