Paid Media Manager

Barco Products is seeking a hands-on, analytically strong Paid Media Manager to lead and continuously improve our paid advertising programs across search, shopping, paid social, display, video, and remarketing channels.

Reporting to the VP of Marketing, this role will work closely with marketing, ecommerce, product, content, and sales team members to align paid media programs with business priorities, product launches, promotions, landing page improvements, and revenue opportunities.

This role will be responsible for managing campaign execution, improving paid media efficiency, supporting revenue growth, and turning performance data into clear recommendations. The ideal candidate understands both the technical side of paid media and the marketing fundamentals behind strong campaign performance, including search intent, audience targeting, product messaging, landing page relevance, and conversion optimization.

Key Responsibilities

• Manage, optimize, and report on paid media campaigns across Google Ads, Microsoft Advertising, Google Shopping, Performance Max, YouTube, Meta, LinkedIn, display, remarketing, and other relevant platforms.
• Develop campaign structures, keyword strategies, audience targeting, bidding approaches, and ad copy that align with business goals, product priorities, customer intent, and funnel stage.
• Monitor campaign performance, budget pacing, conversion data, tracking accuracy, feed health, and account hygiene to ensure campaigns are running efficiently and accurately.
• Analyze performance data across paid media platforms, GA4, Merchant Center, and reporting dashboards to identify trends, diagnose issues, and recommend actionable optimizations.
• Partner with marketing, ecommerce, product, content, and sales teams to support promotions, product launches, category priorities, lead generation, landing page improvements, website UX opportunities, and revenue growth initiatives.

Key Metrics / KPIs

Success in this role will be measured by performance against the following areas:

• Paid media revenue and ecommerce performance.
• ROAS, CPA, and overall marketing efficiency.
• Paid traffic conversion rate, landing page performance, and post-click experience improvements.
• Budget pacing accuracy, reporting quality, campaign testing activity, and actionable optimization recommendations.

Qualifications

• 5 years of hands-on paid media experience, with strong experience in paid search, shopping, and performance-based digital advertising.
• Strong working knowledge of Google Ads, Microsoft Advertising, Google Merchant Center, GA4, conversion tracking, UTM tracking, and campaign reporting.
• Experience managing campaigns across Search, Shopping, Performance Max, YouTube, paid social, display, remarketing, or programmatic channels.
• Strong analytical skills with the ability to interpret campaign data, identify performance drivers, diagnose issues, and recommend clear next steps.
• Strong understanding of keyword strategy, search intent, audience targeting, bidding strategies, landing page relevance, and conversion-path optimization.
• Strong written and verbal communication skills, including the ability to explain performance results, business impact, recommendations, and next steps clearly.

Preferred Experience

• Experience with Looker Studio, Tableau, SEMrush, Google Search Console, Google Tag Manager, marketing automation platforms, or cross-channel attribution tools.
• Experience evaluating landing pages, product pages, website UX, and conversion paths to improve campaign performance, lead quality, and ecommerce conversion.
• Experience in ecommerce, B2B, commercial products, industrial products, facilities, municipalities, safety, construction, outdoor recreation, or related industries.
• Experience with Amazon Sponsored Ads is a plus.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance
• Medical and Dependent Savings Accounts (HSA, FSA)
• Employee Assistance Program
• Hybrid Work Environment- up to 6 days per month work from home

IMPORTANT DETAILS:

• Please note this role is based onsite at our Geneva, IL location
• This position is not eligible for visa sponsorship. Candidates must be authorized to work in the United States without the need for employer sponsorship.

Barco Products is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We value the unique perspectives that every individual can bring to our team. We encourage applications from individuals of all backgrounds and experiences.