Director of Marketing & Alumni Affairs (University)

Overview

Job Summary:

The Director of Marketing and Alumni Affairs directs marketing and alumni programs, and other campus events to achieve Baptist Health Sciences University strategic initiatives. The Director serves as a liaison with other Baptist entities/departments to establish strategic direction for all marketing, public relations, alumni events and materials. This position performs managerial functions for areas of responsibility by effective use of human and fiscal resources. This position is under the general supervision of the Vice President of Strategy and Integrated Planning, responsible for one shift, 8 hours/day, 5 days/week. Incumbents are subject to hours beyond the normal workday.

Job Responsibilities

• Develops, implements, monitors, and evaluates strategic communications campaigns to meet enrollment, financial and community support objectives of Baptist Health Sciences University.
• Oversees coordination of alumni organizational functions and University-wide special events.
• Leads coordination of all media (print and electronic) to reflect consistent, accurate, and timely communications.
• Manages a team in the delivery of content, development of the Baptist University brand and planning for campus and other events.
• Works directly with the Corporate Communications staff to plan and coordinate communications campaigns, including media relations, advertising placements, and social media.
• Maintains positive relationships through regular and professional communication with key stakeholders.
• Manages secretarial student workers, and staff to ensure work is performed in a timely, efficient, and quality manner.
• Prepares, administers, and monitors the annual budget for strategic communications plans and alumni projects to ensure efficient resource management.
• Collaborates with the University Development Officer to identify prospects and strategies that support the fundraising goals of Baptist Health Sciences University and Baptist Memorial Health Care Foundation.
• Performs other accountabilities as assigned or directed.
  
  

Minimum Qualifications

• Bachelor’s Degree in marketing, public relations, higher education, communications, or related field.
• Ten (10) years’ work experience in the field of marketing, public relations, higher education, communications, or related field.
• Must possess excellent written and verbal communication skills and ability to work as an effective team member.
  
  

Desired Qualifications

• Master’s Degree in marketing, public relations, higher education, communications, or related field.
• Ten (10) years' work experience with five (5) years of direct communications and marketing experience and five (5) years in a managerial position, preferably in a higher education setting.