Director of Annual and Sustainer Giving

Job Title: Director of Annual and Sustainer Giving

Department: Advancement

Reports To: Chief Advancement Officer

Revised Date: June 2026

FLSA Status: Exempt

 

The Director of Annual & Sustainer Giving leads strategy and execution to grow, retain, and deepen relationships with donors giving under $5,000 annually through personalized, segmented, and mission-centered communication. This role oversees annual giving initiatives, mid-level donor cultivation, direct response programs, and recurring giving efforts that collectively generate significant revenue for BCH ministries.

 

The Director is responsible for increasing donor lifetime value, improving retention and recapture rates, and developing sustainable pathways that move donors toward deeper engagement and major gift potential. Working collaboratively with Advancement and Marketing, this role ensures annual & sustainer giving strategies align with BCH’s mission, values, and Christ-centered culture while delivering measurable revenue growth.

 

The Director serves as the strategic owner of BCH’s annual giving, donor retention, and recurring giving initiatives while partnering closely with the Marketing team for execution of digital, creative, web, email, and promotional components of donor engagement campaigns. Success in this role requires strong cross-functional leadership, project management, and collaboration across departments.

 

The primary objectives of this role are to increase the number of KMY (3 consecutive year) donors and grow BCH’s recurring giving program, creating a stronger, more sustainable donor base that fuels long-term ministry impact.

 

QUALIFICATIONS:

• Personal commitment to Jesus Christ and alignment with the statement of faith of BCH

• Minimum 5–7 years in fundraising, annual giving, direct response, nonprofit marketing, or related field; experience in faith-based organizations preferred.

• Demonstrated success managing multi-channel donor programs, annual giving campaigns, or mid-level donor portfolios.

• Bachelor’s degree in Fundraising, Nonprofit Management, Marketing, Communications, Business Administration, Public Relations, or a related field preferred. Equivalent combination of education and experience may be considered.

• Strong ability to interpret donor data, track performance metrics, and use insights to improve outcomes.

• Excellent writing and messaging ability tailored to donor audiences; experience with segmented communications preferred.

• Working knowledge of donor databases/CRM systems, Microsoft 365, and digital fundraising tools.

• Experience managing mail appeals, giving days, monthly giving programs, or mid-level donor initiatives preferred.

• Must be able to manage deadlines, coordinate multiple initiatives, and maintain professionalism in a fast-paced environment.

• Must meet the general requirements for employment with Baptist Children’s Homes of N.C., Inc.

 

• Develop and implement strategies to grow revenue and engagement among donors giving under $5,000 annually.

• Lead the KMY (3 years giving) strategy to increase lifetime value among annual and mid-level donors and improve donor retention.

• Serve as the organizational leader responsible for growing BCH’s KMY donor population and recurring donor base.

• Monitor donor performance indicators including retention, recapture, upgrade rates, average gift size, donor lifetime value, and recurring donor growth.

• Establish pathways that encourage donors to deepen their involvement with BCH ministries.

 

• Oversee the planning and execution of mail appeals in coordination with Marketing and Advancement leadership.

• Collaborate with internal stakeholders to develop compelling messaging aligned with organizational priorities and ministry impact.

• Ensure appeals are segmented appropriately to maximize response rates and donor experience.

• Evaluate campaign performance and recommend improvements for future efforts.

 

• Establish and grow a monthly giving program to increase predictable revenue and donor retention.

• Develop strategies to convert one-time donors into recurring supporters.

• Monitor program performance and implement enhancements to drive year-over-year growth.

 

• Lead the planning and successful execution of organization-wide giving days, year-end campaigns, and matching gift initiatives.

• Coordinate cross-functional efforts to maximize participation, revenue, and donor engagement.

• Analyze results and identify opportunities for improvement and expansion.

 

• Cultivate a portfolio of mid-level and rising donors ($1,000–$4,999) through personalized outreach, stewardship, and engagement opportunities.

• Provide tailored communication and relationship-building strategies that deepen donor connection to BCH’s mission.

• Identify donors with capacity and inclination for greater giving.

 

• Identify potential major-gift prospects within the mass donor pool using giving history, engagement indicators, and data insights.

• Coordinate strategic hand-offs to regional Advancement officers for deeper cultivation.

• Maintain communication continuity to ensure a positive donor experience during transitions.

 

• Partner closely with the Marketing team to develop and execute donor-facing campaigns across digital, print, web, email, social media, and advertising channels.

• Serve as the strategic owner of annual & sustainer fundraising initiatives while collaborating with Marketing on creative development, campaign production, and promotional execution.

• Provide donor insights, segmentation strategies, campaign objectives, and performance expectations to support effective marketing execution.

• Coordinate project timelines, priorities, and deliverables across Advancement and Marketing teams.

• Foster strong collaboration that ensures fundraising initiatives are aligned with BCH’s brand standards, messaging, and ministry priorities.

 

Success in this role will be primarily evaluated through the growth and health of BCH’s most valuable donor segments.

 

• Increase the number and percentage of donors who have given for three or more consecutive years.

• Develop retention and stewardship strategies that strengthen donor loyalty and long-term engagement.

• Improve donor progression from first gift to multi-year commitment.

 

• Increase the number of active monthly donors.

• Increase annualized recurring revenue.

• Improve conversion rates from one-time donors to recurring supporters.

• Maintain strong recurring donor retention rates.

 

• Achievement of annual revenue goals for donors contributing under $5,000 annually.

• Growth in active donor count and overall donor file health.

• Improvement in donor retention, recapture, and upgrade rates.

• Growth in the number of mid-level donors giving $1,000–$4,999 annually.

• Increased donor lifetime value across assigned donor segments.

• Successful execution of annual giving campaigns, direct response appeals, Giving Tuesday, and year-end fundraising initiatives.

• Identification and referral of qualified major-gift prospects to Advancement officers.

• Effective use of donor data, segmentation, and performance analytics to improve fundraising outcomes and return on investment.

 

Annual targets will be established in partnership with the Chief Advancement Officer based on organizational priorities, donor file performance, and revenue goals.

 

• Strong relationship-builder with a donor-centered mindset.

• Strategic thinker with a results-oriented approach.

• Highly organized and able to manage multiple initiatives simultaneously.

• Effective communicator across written, verbal, and interpersonal contexts.

• Collaborative team player able to work across departments.

• Demonstrated ability to lead through influence and successfully manage cross-functional projects without direct supervisory authority.

• Analytical and data-informed decision-maker.

• Demonstrates integrity, discretion, and professionalism.

• Commitment to BCH’s mission, values, and Christ-centered culture.

 

BCH is a Christ-centered organization committed to sharing hope and changing lives, with beliefs rooted in Jesus Christ. Employees are expected to support BCH’s mission, purpose, and spiritual emphasis through professional conduct and service. 

• Professes to be a Christian believer. 

• Submits an individual Statement of Faith, Acknowledgement, and Pledge as part of employment requirements. 

 

Ability to operate standard office machines such as copier, computer, fax, calculator, etc. Ability to work within Outlook, Excel, Word, and Teams software programs.

 

Ability to read, analyze and interpret general information.  Ability to effectively communicate with others, including managers, clients, customers, and the general public.  

 

Regular contact with colleagues in all departments, as well as with outside individuals and groups; should represent Baptist Children's Homes of NC, Inc. in a positive manner.  Contacts outside of the agency where proper handling of situations is of utmost importance as the agency’s image could be affected.

 

Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form and ability to draw conclusions. Must be able to talk and hear both in person and on the telephone. 

 

Complies with agency policies and procedures concerning confidentiality, including payroll, budgeting and HIPAA regulations involving all aspects of personnel information, which if disclosed, would have adverse internal and/or external effect, and could result in termination of employment. 

 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit and stand, use hands and fingers, walk, reach with hands and arms, and occasionally lift 15 pounds.  

 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job; usual office working conditions.