What are the responsibilities and job description for the Territory Manager position at Banner Fire Equipment, Inc.?
At Banner Fire Equipment, we’ve supported firefighters across the Midwest for over 40 years with best-in-class fire and rescue apparatus, gear, and tools. Built on trust, performance, and long-term relationships, we are committed to equipping first responders with the tools they need to protect lives and communities.
Join Our Team
We’re seeking a driven, relationship-focused Territory Manager focusing on Equipment Sales to grow Banner’s fire and rescue equipment business with fire departments, municipalities, and emergency responders. We’re hiring in the following territories:
- Northwest Missouri – including the Kansas City metro, St. Joseph, Maryville, and Chillicothe areas
- Chicagoland
- Central Illinois – including the Bloomington-Normal, Champaign-Urbana, Decatur, Danville, Kankakee, and Effingham areas
This is a field-based role. You’ll live in or near your territory and spend much of your week on the road meeting with customers and make occasional travel to our main location in Roxana, IL.
If you’re a motivated sales professional with strong relationship-building skills, field sales experience, and a passion for supporting the fire service, we’d love to hear from you.
Our Team & Values
We are guided by a Relentless Pursuit to Serve, supporting first responders with trusted equipment, expertise, and partnership.
Our core values: Genuine, Good Partner, Dependable, Curious.
Why You’ll Love This Role
As a Territory Manager – Equipment Sales, you’ll:
- Develop and maintain long-term relationships with fire departments, municipalities, emergency responders, and other customers in your territory, serving as their primary point of contact for equipment sales and support
- Drive territory growth through prospecting, networking, referrals, customer visits, and industry events to win new accounts and expand market share
- Be a trusted, go-to resource for your departments by visiting stations regularly, demonstrating products, and responding quickly to quotes and orders
- Support larger equipment projects, such as SCBA or turnout gear replacements and grant-funded purchases
- Sell a broad line of fire and rescue equipment, including SCBA, hose, nozzles and appliances, rescue tools, PPE and turnout gear, and related accessories
- Manage the full sales cycle, from lead generation and quoting through order completion, delivery coordination, and post-sale follow-up
- Prepare accurate quotes, proposals, and bids, and maintain up-to-date customer and pipeline records in company systems
- Coordinate with service, operations, and internal teams to ensure timely, accurate order fulfillment, and connect customers with Banner’s service offerings, such as pump testing
- Achieve assigned sales goals, revenue targets, and territory performance objectives
What We’re Looking For
- High School Diploma or GED required.
- Bachelor’s degree in Business, Sales, Marketing, Fire Science, or a related field preferred; equivalent combination of education and experience will be considered.
- 3 years of experience in field or territory sales, account management, or selling technical products or equipment is preferred.
- Experience within the fire service, emergency services, municipal, or industrial equipment industries preferred.
- Strong relationship-building, communication, and presentation skills with the ability to establish trust with customers, vendors, and internal teams.
- Proven ability managing the full sales process, from opportunity identification through customer delivery.
- Strong organizational and problem-solving skills with the ability to manage multiple priorities and customer needs.
- Proficiency with Microsoft Office Suite, CRM systems, and other sales/business management tools preferred.
- Valid driver’s license with an acceptable driving record; ability to travel throughout the assigned territory (approximately 50–75% day travel).
Why You’ll Love Working at Banner Fire Equipment
We invest in your success with a package that rewards performance and supports your life outside of work:
- Weekly pay
- 100% employer-paid employee medical option life and disability coverage
- Medical, dental, and vision plans for you and your family
- 401(k) with up to 5% company match
- PTO from day one 11.5 paid holidays
- Training and advancement opportunities
Compensation: Base Uncapped Commission
At Banner Fire Equipment, we recognize and value the skills and experience you bring. Our compensation package is designed to be fair and competitive, reflecting your qualifications and expertise.
- Base salary: $40,000 – $55,000, based on experience
- Uncapped commission on every equipment sale, with no limit on what you can earn
- Six-figure potential: experienced Territory Managers regularly earn $100,000
Actual earnings depend on sales performance and territory growth.
Ready to take the next step in your career? Join Banner Fire Equipment in our Relentless Pursuit to Serve and help support the firefighters who protect our communities every day.
Salary : $40,000 - $150,000