What are the responsibilities and job description for the New Home Sales Counselor position at Banner Built Homes?
New Home Counselor – Banner Built Homes
Location: Tullahoma, TN area
About Banner Built
Banner Built Homes exists to build the ideal small-town American dream — homes rooted in the values, rhythms, and relationships that make small-town life special. We serve families, longtime locals, working parents, and empty nesters who want a solid home in a place where neighbors still know each other’s names.
Our vision is simple:
To be the leading housing provider to small-town America.
We don’t overcomplicate things. We build reliable, affordable, right-sized homes with options that make sense — not endless upgrades no one asked for. Every Banner Built home reflects the character of the town it serves: honest, hardworking, welcoming, and built to last.
Our Three Uniques define how we show up:
- Small-Town Values — We honor community, tradition, and the way of life that matters here.
- Reliability — Red, White, and Built Right. You get what we promise.
- Personalized Without the Complexity — The choices people want, without the headache.
Our Proven Process gives every buyer clarity:
- Find the Right Plan
- Choose Your Location
- Make It Yours
- Build
- Join the Community
- Customer Support
Position Summary
The New Home Counselor (NHC) is the face of Banner Built in each community. You’ll lead buyers through the Banner Built Proven Process — helping them choose the right plan, the right homesite, and the right options without overwhelming them or wasting their time. You’re part educator, part problem-solver, part neighbor. Your job is to make buying a home feel simple, straightforward, and honest.
For many of our buyers, this isn’t just a transaction — it’s the biggest step they’ve ever taken toward the American dream. Your work shapes that experience. And when you do it well, buyers turn into raving fans who send their friends, family, coworkers, and church members right back to you.
What You’ll Do
- Welcome visitors to our model home, listen to their needs, and help them imagine what life could look like in a new home.
- Lead guided home tours that highlight comfort, design, and lifestyle benefits — not just features or square footage.
- Help customers personalize their home, using our design software to show how finishes and layouts can reflect their style.
- Walk buyers through the purchase process — from choosing their home and securing financing to signing their contract and closing.
- Stay in touch through construction with regular updates and check-ins so customers always know what’s happening.
- Celebrate move-in day with thoughtful touches that make the moment special.
- Encourage referrals by building strong relationships that turn happy homeowners into raving fans.
- Use our CRM tools to stay organized, track leads, and follow up consistently so no buyer slips through the cracks.
Who You Are
- Motivated & Self Driven. You set goals, take initiative, and thrive when your success is measured by results. You should live by our value of Getting Better Everyday
- Organized. You can manage multiple buyers, details, and deadlines without losing track.
- Tech-comfortable. You can use digital tools to manage leads, show home design options, and keep buyers informed. You see technology as a tool, not extra work.
- A clear communicator. You can explain complex things — like financing or design choices — in simple, friendly language.
- Curious and coachable. You like learning new ways to improve your process and grow your skills.
- Positive and professional. You show up with energy, empathy, and reliability every day.