Senior Marketing Manager

Senior Marketing Manager

Job Title: Senior Marketing Manager

Location: Los Angeles, CA (Hybrid – 3 days/week in office, Beverly Hills)

Reports to: CMO

Salary: $120,000 – $140,000, based on experience

About Bandolier

Bandolier is a prestige fashion accessories brand operating at the intersection of high fashion and high technology—where elevated design meets thoughtful, performance-driven utility. The brand designs premium phone cases, bags, and accessories that combine elevated aesthetics with purposeful function.

Founded by a visionary entrepreneur and now supported by a seasoned professional leadership team, Bandolier is 100% privately owned, direct-to-consumer focused, and built for scale. The business is Shopify-based, highly data-driven, and characterized by strong customer loyalty and repeat purchase behavior.

Bandolier is in a high-growth phase, investing in best-in-class talent, systems, and partners to elevate the brand and accelerate its DTC engine while maintaining a distinct point of view in the prestige accessories space.

About the Role

We are looking for a senior marketer to serve as the creative and campaign hub for the Bandolier brand. This role sits at the center of everything that goes out—owning the integrated marketing calendar, driving 360° launch strategy, and ensuring a consistent, elevated brand voice across every channel, partner, and touchpoint.

You will cascade campaign direction to our full ecosystem—internal teams, paid media agencies, PR, affiliates, and creative partners—and own the briefing, copy, and asset layer that powers each of them. Each partner owns their channel performance; you own the message & timing.

The ideal candidate is a seasoned brand and campaign operator: someone who thinks strategically, writes compellingly, understands the customer, and has the organizational instincts to orchestrate across a complex, fast-moving ecosystem.

Key Responsibilities

1. Integrated Marketing Calendar & Campaign Planning

• Build and manage the integrated marketing calendar—aligning product launches, creative timelines, channel plans, and seasonal priorities into one unified operating view
• Develop campaign and seasonal briefs to cascade product launches and brand priorities to the full ecosystem: agencies, creative, retention, growth, and affiliates
• Own the 360° launch strategy for all product launches and tentpole events—from headline and angle development through approved copy dossiers and curated asset packages ready for channel deployment
• Monitor the competitive landscape and seasonal trends to continuously sharpen campaign positioning and timing

2. Brand Voice, Copy & Creative Direction

• Serve as the brand's primary copy and messaging owner—writing and approving all campaign copy, headlines, angles, and channel-ready content
• Brief and direct creative, agency, and production partners with clear, thorough campaign briefs that articulate the angle, tone, asset needs, and commercial objective
• Review and approve all outbound creative assets before distribution to any channel or partner, ensuring brand standards and campaign intent are met
• Develop and maintain copy dossiers for all major launches—consolidated, approved messaging that any channel or partner can draw from

3. Product Marketing & Messaging

• Partner with the Product Design team to develop compelling product messaging and points of difference (POD) for every launch
• Translate product positioning into PDP content, sales enablement materials, and channel-ready copy that drives conversion
• Ensure product storytelling is consistent from the brand brief through to the product detail page and beyond

4. Consumer Insights & Intelligence

• Infuse customer insights into campaign strategy through qualitative and quantitative research
• Run Decile to mine consumer data and map consumer and product journeys—identifying hero SKUs, upsell opportunities, and first-to-second purchase drivers that inform retention and growth strategy
• Share insights cross-functionally to ensure retention, growth, and creative teams are building from the same customer understanding

5. Agency & Partner Management

• Brief all partners (internal and external) on campaigns—providing approved copy, curated assets, and directional guidance; each agency owns their channel performance
• Manage the PR agency relationship—briefing product launches, providing copy dossiers, and ensuring earned media is aligned to campaign strategy and brand positioning
• Identify and develop brand partnership opportunities—prospecting complementary brands for co-branded product collaborations, social media giveaways, and joint activations that expand reach, reinforce brand equity, and drive new customer acquisition

6. Social Media Oversight

• Provide campaign direction, copy, and asset packages to the Social Media Coordinator (direct report)
• Ensure owned social content is fully integrated with the broader campaign calendar and brand priorities
• Review and approve social content prior to posting, maintaining brand voice and visual consistency

7. Cross-Functional Collaboration & Operations

• Lead structured campaign kick-offs and briefings across internal stakeholders—ensuring product, creative, retention, growth, and affiliate teams are aligned on timing, priorities, and deliverables
• Own the GTM playbook—developing repeatable launch frameworks that scale across future campaigns
• Manage campaign budgets and marketing spend allocation across activations

Qualifications & Experience

Experience

• 6–10 years of experience in integrated marketing, brand marketing, or campaign management—ideally within a DTC, ecommerce, or fashion/lifestyle brand
• Proven track record owning 360° campaign strategy from brief through execution across multiple channels and partners
• Strong copywriting ability with a portfolio demonstrating brand voice, commercial effectiveness, and range across channels
• Experience managing external agency relationships—briefing, QA, and performance accountability
• Demonstrated ability to synthesize consumer data and insights into actionable marketing strategy
• Prestige fashion, accessories, or lifestyle brand experience strongly preferred

Tech Stack

• Shopify: strong understanding of DTC customer data, product catalog, and integration with marketing tools
• Decile or equivalent consumer analytics/CDP platform experience
• Asana or equivalent project management tool for cross-functional workflows
• Proficiency with Digital Ad Needs ( Meta, Google, and Pinterest)
• Basic Figma for reviewing and directing creative assets a plus

Competencies

• Integrated thinker: able to hold the full picture—brand, product, channel, customer—and translate it into clear, executable campaign plans
• Creative operator: sharp editorial instincts, a strong sense of elevated brand aesthetics, and the ability to brief and direct creative partners with precision
• Data-fluent: comfortable mining consumer data and translating insights into campaign strategy
• Organized and decisive: able to manage multiple launches, agency relationships, and approval workflows simultaneously without losing quality
• Collaborative leader: earns trust across teams through clarity, follow-through, and a point of view

Why Join Bandolier

This is an opportunity to own the brand and campaign layer of a distinctive, design-led company at a pivotal growth moment. You will have real creative authority, cross-functional influence, and a direct line to leadership—building something enduring in a collaborative, high-performing environment.

Bandolier values taste, accountability, curiosity, and people who lead by doing.

Benefits & Details

• Salary: $120,000 – $140,000, based on experience
• Bonus Elegible
• Healthcare, Vision and Dental coverage
• 401K plan
• Hybrid work model: 3 days/week in office, Monday–Wednesday, Beverly Hills