What are the responsibilities and job description for the Field Coach (Multi-Unit Franchise Operations) – Regional Travel Required position at BAM FRANCHISING, INC.?
Company Description
Bricks & Minifigs is the premier LEGO® resale franchise, offering a one-of-a-kind experience for LEGO enthusiasts to buy, sell, and trade sets and minifigures. With over 160 locations across the U.S. and Canada, the brand is committed to serving a passionate community with a wide variety of new and pre-owned LEGO products. Bricks & Minifigs has established itself as a trusted name in the LEGO world by creating an inclusive environment for collectors and fans alike. As the love for LEGO continues to grow, so does the reach of this expanding franchise.
Role Description
The Field Coach at BAM Franchising, Inc. is a full-time role responsible for partnering with franchise owners to drive financial performance, operational consistency, and an exceptional customer experience. Serving as the primary operational advisor from grand opening and beyond, this role provides ongoing training, guidance, and strategic support to help franchisees succeed. Field Coaches analyze store performance, identify opportunities for improvement, and implement system-wide best practices. They work closely with franchisees to address operational challenges, ensure compliance with brand standards and company policies, and foster strong engagement and alignment with company goals. This role serves as a key liaison between franchisees and the corporate team, sharing field insights to enhance systems, training, and overall operational support—contributing to the continued growth and success of the brand.
Location & Travel
This is a regionally based position, and we are actively hiring Field Coaches across the United States. Candidates must reside within their assigned region and will be expected to travel regularly to support and visit their designated franchise locations.
Core Responsibilities
- Partner with franchisees to improve operational and financial performance, providing structured coaching on key business areas including sales growth, inventory management, staffing, customer experience, and profitability.
- Analyze franchisee financial performance, including review of P&L statements, sales trends, and operational KPIs to identify performance gaps and opportunities for improvement.
- Develop and implement performance improvement plans with franchisees whose stores are underperforming, establishing clear operational goals, timelines, and accountability checkpoints.
- Conduct scheduled field visits and operational reviews, evaluating store operations, merchandising standards, staffing effectiveness, and customer experience while providing real-time coaching and guidance.
- Coach franchisees on operational best practices, sharing proven strategies related to store operations, marketing initiatives, inventory management, and local business development.
- Ensure adherence to brand standards and franchise compliance requirements, identifying operational risks and working with franchisees to correct issues before they escalate.
- Review and provide feedback on franchisee business plans, particularly when franchisees are pursuing store expansion, operational restructuring, or performance recovery strategies.
- Document coaching interactions, field observations, and improvement plans, maintaining clear records of franchisee performance discussions and follow-up actions.
- Support franchisee growth and expansion readiness, helping successful operators evaluate opportunities for additional locations and ensuring operational systems are scalable.
Success Metrics for this Role
Field Coaches are evaluated based on their ability to help franchisees improve business performance while maintaining strong operational standards.
Key performance indicators may include:
- Improvement in franchisee financial performance, including sales growth and profitability Reduction in underperforming stores within assigned territories
- Completion and effectiveness of franchisee improvement plans Franchisee satisfaction with coaching and operational support
- Compliance adherence and brand standards across assigned stores
- Frequency and quality of field visits and coaching sessions
- Accuracy and consistency of coaching documentation and reporting
- Franchisee readiness for expansion or multi-unit ownership
Success in this role means franchisees operate profitable, compliant, and well-run stores, while struggling locations receive structured guidance that leads to measurable operational improvement.
Qualifications & Experience
- Bachelor's degree preferred
- 3 years in franchise coaching, retail management, or business analysis
- Strong financial statement analysis skills
- Experience driving operational KPIs
- Experience working with small business owners
Core Skills
- Franchise Business Coaching & Advisory
- Financial Analysis & P&L Interpretation
- Operational Performance Improvement
- Retail Operations & Merchandising Standards
- KPI & Scorecard Analysis
- Franchise Compliance & Brand Standards Enforcement
- Field Evaluation & Operational Auditing
- Relationship Management & Franchisee Communication
- Strategic Problem Solving & Business Planning
- Documentation & Coaching Report Management