Grassroots Marketing Coordinator

Job Title: Grassroots Marketing Coordinator

Department: Marketing

Reports To: Manager, Brand Activations

FLSA Status: Non-Exempt

Location: Oriole Park at Camden Yards – Baltimore, MD

Position Type: Full-Time

Position Summary

The Baltimore Orioles are seeking a highly creative and organized Grassroots Marketing Coordinator to join our Marketing team. This role will play a vital part in expanding the Orioles' presence throughout the region by overseeing and activating grassroots marketing initiatives. The coordinator will be responsible for managing the Orioles Street Team, executing marketing events in and out of the ballpark, and enhancing the Orioles brand through meaningful fan engagement.

Key Responsibilities

• Grassroots Activation:
• Coordinate interactive experiences for fans at external events, such as community festivals, parades, school assemblies, and Orioles watch parties
• Promote Orioles brand, ticket sales, merchandise, and other initiatives through tabling opportunities
• Maintain staffing schedules for Orioles Street Team for gameday activations and external events
• Manage mascot performer schedule for external and internal appearances
• Event Execution:
• Assist with the development and execution of signature events, campaigns, and initiatives from start to finish, including Birdland Caravan, Kids’ Opening Day, Orioles Pride Night, Fan Appreciation Weekend, and more.
• Oversee logistics of recurring ballpark events
• Build relationships with vendors and corporate partners to help enhance activations
• Assist with Corporate Partnership and Ticketing events.
• Collaborate cross-functionally within the organization to execute signature events, campaigns, and initiatives to meet organizational goals.
• Administrative Support:
• Track and evaluate event performance metrics (e.g., attendance, engagement, lead generation) to inform future planning and measure ROI
• Maintain event inventory; assist with department supply orders
• Support internal departments as needed.
  

Qualifications

• Bachelor’s degree in Marketing, Public Relations/Communications, Sports Management, and/or Hospitality
• 1-3 years of experience in event marketing, street team coordination, or fan engagement.
• Knowledge of baseball and the local market preferred
• Excellent relationship building and communication skills including written, verbal, and interpersonal
• An energetic, positive, and enthusiastic personality
• Demonstrated ability to multi-task, think creatively, analyze data, and problem solve
• Work a minimum of 40 hours/week, plus events (which can be during home games)
  
  

Equal Opportunity Statement

The Baltimore Orioles are an Equal Opportunity Employer. It is the policy of the Baltimore Orioles to ensure equal employment opportunity without discrimination or harassment on the basis of race (including hair textures, afro hairstyles, or protective hairstyles), color, national origin or ancestry, religion or creed, gender or sex (including pregnancy), age, disability, citizenship status, marital status, veteran’s status, genetic predisposition or carrier status, gender identity, sexual orientation, or any other characteristic protected by law.

The anticipated salary for this role is $45,000 annually.

The Baltimore Orioles are committed to providing competitive pay and benefits for our employees.

The Baltimore Orioles provide generous benefits, including paid vacation, paid holidays, paid sick leave, health insurance (single and family), vision and dental coverage, life insurance, concession/merchandise discounts, free parking and complimentary baseball tickets to home games. 401(k) plan with discretionary employer match available after one year of service and 1,000 hours is also available.

This information is being provided in accordance with the Maryland Equal Pay for Equal Work - Wage Range Transparency law.

Posted: 12/4/2025