What are the responsibilities and job description for the Marketing Coordinator position at Bally's?
About Bally’s Corporation
Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business.
With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.
The Role:
The Marketing Coordinator is responsible for implementing and coordinating all marketing initiatives on behalf of the property and coordinating the timing and functions with various departments. To perform this job successfully, the Marketing Coordinator must be able to perform the essential functions of the position as outlined below, as well as have the required knowledge, skills, and abilities to perform the job, with or without reasonable accommodations, and in accordance with all state Gaming regulations.
Responsibilities:
- Participate regularly in departmental and company meetings.
- Coordinates and provides support for marketing initiatives
- Coordinates purchases, deliveries, and all relevant activities to ensure successful execution of all marketing initiatives.
- Supports the marketing needs and assists in the maintenance and oversight of website, new content writing, email marketing, digital marketing, social marketing, and advertising efforts
- Coordinates the design of creative materials and copywriting efforts for marketing initiatives
- Coordinates photo and video shoots
- Coordinates on property entertainment
- Coordinates direct mail programs
- Coordinates and leads promotional planning
- Execution of all events, promotions, and tournaments
- Assist the Player Development and Players Club teams when necessary
- Must represent the company professionally with guests, vendors, and media.
- Must be able to work with urgency and meet deadlines.
- Must be able to apply knowledge gained from training, education, and work experience.
- Must be friendly and courteous at all times.
- Able to satisfactorily complete assignable work tasks requested by the department leaders.
- Must proactively prioritize needs and effectively manage resources.
- Immediately report any safety hazards, problems, or maintenance issues to the appropriate party
- Ensure customer service standards are met and retained.
- Other duties as assigned by management
Qualifications:
- 1-year previous work experience in marketing, advertising, or promotions, preferred
- High School Diploma/GED required; Bachelor’s Degree in Marketing, Advertising or Communications, preferred.
- Must be 21 years of age or older
- Must have strong skills in Microsoft Office Suite, preferably in Excel
- Must be able to work Nights, Weekends and Holidays
- Able to effectively communicate in English via verbal and written
- Must be detail oriented
- Must be able to obtain and maintain a state Gaming License
What’s in it for you:
- Top industry pay
- Tuition Reimbursement
- 401k with company match
- Comprehensive health packages, including a free option for Full-time Team Members
- Paid Time Off
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.