What are the responsibilities and job description for the Regional Executive Director - Marketing position at Bally’s Corporation?
Essential Job Functions
Strategic Marketing & Planning:
Rhode Island Department of Business Regulation Gaming License (must be obtained and maintained as a condition of
employment).
Physical & Mental Requirements
Primarily indoors in a climate-controlled environment; occasional outdoor activities. Exposure to noise, smoke, and odors
typical of a casino environment. Work involves both independent responsibilities and collaboration with others across
departments.
Target Salary Range: ($120,000.00 - $140,000.00)
Bally's Lincoln Casino Resort: About | LinkedIn
This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Management
reserves the right to assign additional duties as needed. Bally’s is an Equal Opportunity Employer.
About
About Bally's
We're Bally's, and we've always been born to entertain.
Since the Ballyverse began way back in 1932, we've been creating engaging experiences everywhere, in a way that's accessible for everyone. Across Casinos & Resorts, Interactive, and Corporate, from the gaming floor to peoples' phones, we bring the thrill wherever our customers want to play.
But none of it would be possible without our people. Our team of 11,500 diverse minds who love what they do, celebrate each other's wins, and find fun in creating moments that matter. Whether you're energized by guest connection, technical innovation, or both, there's a place for you at Bally's.
Strategic Marketing & Planning:
- Design, implement, maintain, and expand the overall marketing plan and develop new marketing strategies that support long-range goals and revenue objectives.
- Analyze market data, guest demographics, and competitive landscape to identify key local and regional populations with propensity for gaming and entertainment.
- Develop marketing plans for amenities, special projects, events, and new business initiatives.
- Participate in formulating and administering company policies and long-range goals and objectives.
- Submit recommendations for marketing programs, promotions, and group sales initiatives.
- Develop and manage the group sales program, including charter bus and tour operator partnerships.
- Identify, develop, and maintain business relationships with tour operators, travel coordinators, and group organizers.
- Develop, monitor, and optimize all tour and bus group business to the property.
- Establish and oversee commission and incentive programs for groups and partners.
- Serve as primary liaison with corporate and group partners regarding all group needs, logistics, and on-property activities.
- Ensure all group procedures and service standards are followed consistently.
- Coordinate hotel rooms, event tickets, and related amenities for groups or individuals as requested by the General Manager.
- Work with advertising agencies and internal teams to develop and execute marketing campaigns, promotions, and advertising across traditional and digital channels.
- Plan, implement, and oversee guest-facing promotions including drawings, tournaments, special events, and other casino promotions.
- Analyze reports and performance data related to promotions, campaigns, and marketing ROI; adjust strategies accordingly.
- Oversee coordination of press conferences, media relations, and public relations activities on property.
- Coordinate related donations and community engagement activities in support of brand and goodwill.
- Provide overall management and supervision of all marketing operations and department staff.
- Select, train, evaluate, schedule, promote, coach, discipline, and terminate associates as needed to maintain appropriate staffing levels.
- Formulate and deliver training programs that support marketing excellence and operational standards.
- Foster an atmosphere that encourages associates to share ideas, discuss concerns, and resolve conflicts constructively.
- Ensure a maximum level of guest service and satisfaction is achieved and maintained throughout the property.
- Remain proficient in relevant computer systems, reporting tools, and spreadsheet applications to maximize data driven
- Assist with and participate in marketing functions and special projects as required.
- Bachelor’s degree in marketing, Business Administration, Hospitality, or a related field; or equivalent combination
- Minimum of five (5) years of progressive marketing and advertising experience, preferably in the casino,
- Demonstrated knowledge of group sales, convention sales, and tour/travel partner programs.
- Strong understanding of the Rhode Island and New England regional market, including local demographics and
- Proven ability to develop and execute integrated marketing campaigns across traditional, digital, and experiential
- Excellent guest service orientation, interpersonal skills, and organizational abilities.
- Proficiency with personal computers, Microsoft Office Suite (Word, Excel, PowerPoint), and marketing/CRM
- Strong analytical skills with the ability to interpret reports, market data, and performance metrics.
- Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and
- Ability to write clear reports, business correspondence, and procedural manuals.
- Ability to effectively present information and respond to questions from managers, clients, customers, and the
- Must be able to obtain and maintain a Rhode Island Department of Business Regulation Gaming License.
Rhode Island Department of Business Regulation Gaming License (must be obtained and maintained as a condition of
employment).
Physical & Mental Requirements
- Constant: planning, directing others, following directions, reading, writing, using math, working at varying tempos,
- Frequent: sitting, standing, walking, using eye/hand coordination, handling, and wrist motion.
- Ability to work flexible schedules, including evenings, weekends, and holidays as required by business needs.
Primarily indoors in a climate-controlled environment; occasional outdoor activities. Exposure to noise, smoke, and odors
typical of a casino environment. Work involves both independent responsibilities and collaboration with others across
departments.
Target Salary Range: ($120,000.00 - $140,000.00)
Bally's Lincoln Casino Resort: About | LinkedIn
This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Management
reserves the right to assign additional duties as needed. Bally’s is an Equal Opportunity Employer.
About
About Bally's
We're Bally's, and we've always been born to entertain.
Since the Ballyverse began way back in 1932, we've been creating engaging experiences everywhere, in a way that's accessible for everyone. Across Casinos & Resorts, Interactive, and Corporate, from the gaming floor to peoples' phones, we bring the thrill wherever our customers want to play.
But none of it would be possible without our people. Our team of 11,500 diverse minds who love what they do, celebrate each other's wins, and find fun in creating moments that matter. Whether you're energized by guest connection, technical innovation, or both, there's a place for you at Bally's.
Salary : $120,000 - $140,000