What are the responsibilities and job description for the Coordinator - Marketing position at Bally’s Corporation?
MARKETING COORDINATOR
The Marketing Coordinator is responsible for implementing and coordinating all marketing initiatives on behalf of the property and coordinating the timing and functions with various departments. To perform this job successfully, the Marketing Coordinator must be able to perform the essential functions of the position as outlined below, as well as have the required knowledge, skills, and abilities to perform the job, with or without reasonable accommodations, and in accordance with all state Gaming regulations.
ESSENTIAL FUNCTIONS (The following statements are intended as general illustrations of the work in this job class and are not all-inclusive to this position.)
The Marketing Coordinator is responsible for implementing and coordinating all marketing initiatives on behalf of the property and coordinating the timing and functions with various departments. To perform this job successfully, the Marketing Coordinator must be able to perform the essential functions of the position as outlined below, as well as have the required knowledge, skills, and abilities to perform the job, with or without reasonable accommodations, and in accordance with all state Gaming regulations.
ESSENTIAL FUNCTIONS (The following statements are intended as general illustrations of the work in this job class and are not all-inclusive to this position.)
- Participate regularly in departmental and company meetings.
- Coordinates and provides support for marketing initiatives
- Coordinates purchases, deliveries, and all relevant activities to ensure successful execution of all marketing initiatives.
- Supports the marketing needs and assists in the maintenance and oversight of website, new content writing, email marketing, digital marketing, social marketing, and advertising efforts
- Coordinates the design of creative materials and copywriting efforts for marketing initiatives
- Coordinates photo and video shoots
- Coordinates on property entertainment
- Coordinates direct mail programs
- Coordinates and leads promotional planning
- Execution of all events, promotions, and tournaments
- Assist the Player Development and Players Club teams when necessary
- Must represent the company professionally with guests, vendors, and media.
- Must be able to work with urgency and meet deadlines.
- Must be able to apply knowledge gained from training, education, and work experience.
- Must be friendly and courteous at all times.
- Able to satisfactorily complete assignable work tasks requested by the department leaders.
- Must proactively prioritize needs and effectively manage resources.
- Immediately report any safety hazards, problems, or maintenance issues to the appropriate party
- Ensure customer service standards are met and retained.
- Other duties as assigned by management
- 1 year previous work experience in marketing, advertising, or promotions, preferred
- High School Diploma/GED, required; Bachelor’s Degree in Marketing, Advertising or Communications, preferred.
- Must be 21 years of age or older
- Must have strong skills in Microsoft Office Suite, preferably in Excel
- Must be able to work Nights, Weekends and Holidays
- Able to effectively communicate in English via verbal and written
- Must be detail oriented
- Must be able to obtain and maintain a state Gaming License