Marketing Content Manager

DESCRIPTION

Position SummaryThe Ballet Hispánico New York Marketing Content Manager is a creative, hands-on marketing professional responsible for developing, capturing, producing, and distributing engaging content across digital, social, print, and promotional channels.

With a strong focus on creative production and audience development, the Manager creates visual and written content that builds awareness, engagement, and participation across the Company, School, Community Arts Partnerships, and Development. This includes photography, video, social media, advertising, website and email content, and promotional collateral supporting institutional marketing, ticket sales, school enrollment, community engagement, and fundraising.

Reporting to the Director of Marketing and Communications, the Marketing Content Manager works closely with colleagues across the organization to deliver integrated marketing initiatives that strengthen Ballet Hispánico’s position as a leading voice for Latino arts, culture, and heritage.

Responsibilities

Content Creation & Creative Production

• Proactively identify, plan, and capture content across rehearsals, performances, classes, community programs, events, and behind-the-scenes activities.
• Capture, edit, and produce photography and video, particularly short-form content for social media, digital advertising, email and the website.
• Design and produce digital and print assets, including advertisements, posters, flyers, brochures, email graphics, signage, and promotional collateral.
• Develop, adapt and repurpose content and creative assets for multiple audiences, campaigns, and platforms.
• Maintain an organized library of photography, video, design files, templates, and branded assets, ensuring consistency with Ballet Hispánico’s visual identity and voice.

Social Media & Digital Marketing

• Develop and implement social media strategy and content plans with the Director of Marketing and Communications, including goals, KPIs, and benchmarks.
• Manage day-to-day social channels, including content planning, creative development, approvals, scheduling, publishing, and community engagement.
• Create platform-appropriate content, including reels, stories and short-form video, and identify emerging formats and opportunities.
• Grow social audiences and engagement for Ballet Hispánico and artistic leadership.
• Create and manage paid social campaigns, including campaign setup, audience targeting, creative development, budget management, and optimization, working with external digital marketing support as required.
• Monitor organic and paid performance and use audience insights to refine content, targeting and creative approaches.
• Create and update website content, including copy, imagery, video and campaign pages.

Audience Development & Campaign Delivery

• Work across the Company, School, Community Arts Partnerships, and Development to identify promotional priorities, stories and content opportunities.
• Create content and campaign assets that grow and engage audiences and support ticket sales, enrollment, community participation, fundraising, and institutional awareness.
• Manage the content and creative production elements of the marketing and communications calendar.
• Provide copy, imagery and creative assets for email campaigns, collaborating with colleagues responsible for CRM, segmentation, scheduling, distribution, and reporting.
• Collaborate on coordinated campaigns across social, website, email, on-premise, paid media, and print.

Planning & Collaboration

• Translate marketing priorities into clear creative deliverables, deadlines, and content plans.
• Coordinate with external photographers, videographers, designers, digital marketing specialists and other creative suppliers as required, while maintaining day-to-day ownership of campaign and content delivery.
• Manage multiple projects and ensure high-quality assets are delivered on time.
• Identify relevant creator and influencer collaborations to extend audience reach.
• Support other marketing and communications activities as required, contributing to broader departmental priorities and campaigns.

Requirements and Qualities

• Bachelor’s degree preferred in Marketing, Advertising, Communications, or a related field, and at least three years of relevant experience in content creation, digital marketing, social media or creative production; equivalent professional experience accepted.
• Demonstrated hands-on ability in photography, video capture and editing, especially short-form social content.
• Experience creating and managing paid social campaigns, including audience targeting, budgets, testing and optimization.
• Strong graphic design and creative production skills, with proficiency in Adobe Creative Cloud and/or comparable tools.
• Experience producing digital and print assets across different channels and formats.
• Strong understanding of social media, content trends, engagement and audience development.
• Excellent copywriting, proofreading, visual storytelling, organizational and project-management skills, and attention to detail.
• Ability to take a creative project from concept and content capture through editing, design, approvals, and publication.
• Experience updating website content through a content management system (CMS) desirable.
• Availability for occasional evening and weekend performances or events to capture content.
• Experience in dance, performing arts or nonprofit organizations a plus; proficiency in Spanish a plus, but not required.
• Familiarity with email marketing, analytics and CRM platforms desirable.

Application MaterialsPlease note that only candidates who submit a resume and cover letter will be considered. Applicants should also submit a portfolio or work samples demonstrating photography and video production, editing, graphic design and social media content creation.

Please email your resume, cover letter and a link to your portfolio or work samples to [email protected]. Please reference Marketing Content Manager on the subject line.

Compensation

$70K–$80K per annum, based on experience.
Competitive benefits package, including a 403(b) plan and insurance benefits.

DURATION

Oct 26, 2026 - Nov 26, 2026

SALARY

$70,000.00 – $80,000.00 per year

• NON-UNION